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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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Editorial
Yasemin Boztuğ, Dirk Temme
Yasemin Boztuğ, Dirk Temme
2–2
Details
3–66
Research Articles
3–66
3–34
Symmetry and Likeability: Prior Research and Transfer to the Field of Advertising
Heribert Gierl
Heribert Gierl
3–34
Details
35–48
What Consumer Responses Make a Brand Experience Create Brand Attachment?
Dirk Fischer, Sandra Praxmarer-Carus
Dirk Fischer, Sandra Praxmarer-Carus
35–48
Details
49–66
Hierarchical Bayes Conjoint Choice Models - Model Framework, Bayesian Inference, Model Selection, and Interpretation of Estimation Results
Nils Goeken, Peter Kurz, Winfried Steiner
Nils Goeken, Peter Kurz, Winfried Steiner
49–66
Details
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Marketing ZFP , page 2 - 2
Editorial
Autoren
Yasemin Boztuğ
Dirk Temme
DOI
doi.org/10.15358/0344-1369-2021-3-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2021-3-2
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