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Hans-Georg Häusel

Top Seller

2019

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Titelei/Inhaltsverzeichnis S. 1-12

„… To p Se lle r Hä us el Top Seller 2. A. Was Spitzenverkäufer von der Hirnforschung lernen können …” „… Verlages gestattet. Top Seller Haufe Group Freiburg · München · Stuttgart Dr. Hans-Georg Häusel Top …” „… . 01367-0101 ePDF: ISBN 978-3-648-12388-1 Bestell-Nr. 01367-0151 Dr. Hans-Georg Häusel Top Seller 2. Auflage …”

Anhang S. 187-198

„… Abb. 9: Persönlichkeitsprofil – Verkaufstyp Hard-Seller …” „… , Copress. Fischbacher, A. (2014): Voice Sells – Die Macht der Stimme im Business, Gabal. Fuchs, W. (2013 …” „… gefragtesten Top-100-Speaker im deutschsprachigen Raum. Er wurde mit dem Excellence Award als einer der besten …”

Kapitel 3 S. 41-58

„… (passender Verkäufertyp: Hard-Seller). 3.1 Die limbischen Kundenprofile 45 Höhere Aus prägung Mittlere Aus …” „… y »das leistungsstärkste Produkt seiner Klasse« y »Top-Ergebnisse« y »ganz schnell« y …” „… Versicherungsvertreter und hat die Verkäuferpersönlichkeit eines Hard- Sellers und zwar pur. Alles dreht sich um Leistung …”

Kapitel 7 bis 9 S. 87-130

„… Körpersprache des Performers und Hard-Sellers Performer und Hard-Seller haben eine besonders starke Ausprägung …” „… die Körpersprache des Performers oder Hard-Sellers: Eine hohe körperliche Grundspannung und aufrechter …” „… körperliche Grundspannung weist auf einen Performer bzw. Hard-Seller hin. Die Körpersprache des Kreativen und …”

doi.org/10.34157/9783648123881

Thomas Biegert, Rainer Seiler - Gesundheitsmarkt neu denken

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Thomas Biegert, Rainer Seiler

Gesundheitsmarkt neu denken

2022

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6 E-Commerce S. 55-84

„… Plattform-Modell von Amazon auf drei verschiedenen Säulen: dem Retail-Modell, dem Seller-Modell und dem …” „… verkauft auf eigene Rechnung. Beim Seller-Modell stellt Amazon anderen Händlern (bzw. Herstellern …” „… seine Plattform zur Verfügung. Anders als beim Seller-Modell verkauft der Hersteller hier jedoch nicht …”

doi.org/10.32745/9783954667093

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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4.2 Pricing Decisions S. 226-248

„… is that many stakeholders feel that cost-plus pricing is fairer to both buyers and sellers.Another …” „… seller must charge a higher price to cover higher costs. Some companies deemphasize price and use other …” „… company mire than the competition to produce and sell its products, the firm will have to charge a higher …”

4.4 Communication Decisions S. 286-344

„… , modifiedSellerinitiativeBuyerinitiative(reverse marketing)BuyerinitiativeSellerinitiativeCaused by: Caused by:Sales revenue to sellerPast …” „… Expansion of a relationship PresentTimeStart of buyer / sellerrelationship:often ‘traditional‘seller …” „… communication between the buyer and sellerExcellent for com-• municating detailed product information and …”

4.3 Distribution Decisions S. 248-286

„… whether to sell its products and services directly to the ultimate customer or use channel intermediaries …” „… . Figure 4.25 shows several consumer distribution channels of various lengths. The first channel at the top …” „… , the company sells directly to the customer. For example, Avon and Amway sell their products directly …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… the world. Its top selling markets are Germany, UK and Japan.In 2007 Women’s underwear accounted for …” „… , it sells more serious models, promising ‘a dentist-clean feeling twice a day’ (Kotler and Armstrong …” „… likely to sell home Solitary survivor: Retired Special needs for medical care, affection and security …”

3.1 Strategic Marketing Planning S. 123-149

„… mission statements should not only be defined in technology terms (‘We make and sell furniture’) but with …” „… outdated, but basic market needs may last forever. For example Nike’s mission is not simply to sell shoes …” „… group of customers. For example, Ritz-Carlton focuses on the top 5 percent of corporate and leisure …”

Case 5: Alfred Ritter GmbH S. 445-460

„… ‘Alrika’, Ritter’s brand name cream chocolate, which became a big seller. However, the property in Bad …” „… sales almost tripled, reaching DM73 million in 1970.Reaching for the Top and Out to the WorldIn 1970 …” „… advisory board chose three top managers as directors who took care of the day-to-day business affairs. In …”

Index S. 461-464

„… Business mission statement 111Business vision statement 111Buy classes 80Buyer-seller relationships …” „… 156Target marketing 156Technical resources 49Technological factors 67Threats 84Top-down budget …” „… 383“Top down” model 154Top-down planning 31Total Quality Management 5Transactions orientation 4 …”

Case 1: Nordex AG S. 48-57

„… 1 37Top world wind turbine marketsInstallations of MW% distribution (2008)Accumulated MW …” „… %Total 100 % 100 %Total MW 28,500 MW 122,000 MWTable 3: Top world wind turbine markets & Accumulated …” „… , Practices, Harper and Row, New YorkDwyer, F. R., Schurr, P. H. and Oh, S. (1987) Developing buyer-seller …”

4.1 Product and Service Decisions S. 185-226

„… cross-selling: Hewlett-Packard sells printers as well as cartridges.Kapitel_4.indd 176 03.08.2010 13:01:30 …” „… is left with, when the service production process and its buyer-seller interactions terminated …” „… to be taken at the top level. Google, for example, supports NPD by allowing employees 20 per cent of …”

2.3 Analyzing Buying Behaviour on the B2C Market S. 88-93

„… organisational good. Cars, for example sell to customers for personal consumption and organisations for use in …” „… vital to gain top-of-mind awareness through advertisement and providing positive reinforcement (e.g …” „… communication and negotiation between buyer and sellers. Often, organisational purchases, especially those that …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… offers accessories including bags. Deichmann sells under their own retails brands such as Graceland …” „… , Rack Room Stores and Off Broadway. In addition, it also sells its merchandise through website. The …” „… pairs.Nike and adidas remain the top brands in the US market, which continues to be dominated by sales of …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… Internet also makes global price differences more obvious. When companies sell their products and services …” „… over the Internet, customers can immediately see how much products sell for in different countries …” „… distributing the seller’s products to final buyers, including the seller’s headquarters organisation, channels …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… warranty’, an absence of ‘ordinary care’ on the part of sellers (manufacturers, wholesalers and retailers …” „… ) can give rise to charges of negligence, with the seller made liable for products proven defective that …” „… (which sell kitchens to end-customers) and up-market electrical retailers who sell premium brands …”

Case 2: BMW Motorcycles S. 110-123

„… top end of the market, motorbikes are a high-volume game – and in this game the Japanese are still the …” „… fashionable rider equipment to top-quality touring holidays and training trips all over the world.BMW Motorrad …” „… ), pp. 23-41Dwyer, F. R., Schurr, P. H. and Oh, S. (1995) Developing buyer-seller relationships, Journal …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… advantageous to use one-to-one marketing to increase share of customer – in other words, to sell more products …” „… (1) an internal champion, (2) extensive support by top management, or (3) key functional heads, the …” „… of promotion and gaining trust than to sell more to a customer who is already loyal.Customer lifetime …”

doi.org/10.15358/9783800648702

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 44 (2022) Issue 3 ISSN Online: 0344-1369

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Heribert Gierl, Boris Bartikowski, Fernando Fastoso Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands S. 60-78

„… the “Sex Sells”Hypothesis in Relation to Luxury BrandsBy Heribert Gierl*, Boris Bartikowski, and …” „… ., Bvlgary,De Beers). The well-known “sex sells” hypothesis justi-fies this practice. Eroticism may benefit the …” „… stress. Yet another psychologi-Gierl/Bartikowski/Fastoso, Financial Risk Proneness Explains “Sex Sells …”

doi.org/10.15358/0344-1369-2022-3

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MedienWirtschaft

Browse Volumes: MedienWirtschaft

MW Volume 12 (2015) Issue 3 ISSN Online: 1613-0669

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Bernd Bube Zeitschriftenverlage im Umbruch S. 8-13

„… / Kultur Compute r Politik/ Wirtscha ft Sport TV-Progr amm Ge sellschaf t Rang 42 der Top- Seller Rang 65 …” „… der Top- Seller Rang 97 der Top- Seller u e- man's Weeklie, foie Zielgruppe d on Beginn an versehen …” „… blätter Non Pres s Taschenbücher Rang 84 der Top- Seller Zwanzig Jahre sind es schon, seit die …”

doi.org/10.15358/1613-0669-2015-3

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