„… „International and Cross-CulturalMarketing Track“ by the AMA at the annual summer conference of theAmerican …” „… studies have examined the role of exter-nal factors in that decision (e.g., risks, Jiménez 2010,country …” „… ). Insummary, most studies have addressed firms’ resourcesas antecedents of the geographic scope of …”

„… of anumber of hypotheses. A field experimentcomprising two quantitative studies involves aposter …” „… design, measure-ment and results of two field studies. Sections 4, 5 con-clude by summing up the findings …” „… in a minor key.The meta-analysis of Behne (2001) examined 153 stud-ies on the various effects of …”

„… also contains questions. Table 1.1 lists the case studies.exhibits:• examples from the real world of …” „… in international markets Germany World B2C (+ B2B) Table 1.1: Overview of case studiesTitelei.indd …” „… cross-cultural differences, both in the B-t-C and B-t-B market. This cross-cultural approach is centred on the …”

„… efforts at Harvard Business School to analyze case studies (Panagiotou, 2003). In the early 1950s, two …” „… analysis? Political/legal ? Economic ? Socio-cultural? TechnologicalChapter 2: Chapter 2: Chapter 2 …” „… –summarized in the so-called PEST-analysis:P Political and legal factorsE Economic factorsS Socio-cultural …”

„… advertising are those most often affected by cultural differences among country markets. Consumers respond in …” „… other characteristics of an advertisement must coincide with cultural norms if the ad is to be …” „… product has a USP that is clearly understood by customers in a cross-cultural environment.Standardizing …”

„… employee-customer interface has promoted the interest in internal branding. Studies suggest that the quality of …” „… –S Social/cultural factors –T Technological factors –In the following we will discuss each of the …” „… microenvironment. Traditionally, four forces – political/legal, economic, social/cultural and technological – have …”

„… excellent job if they are to remain in the increasingly competitive global marketplace. Many studies have …” „… technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or …”

„… situations in particular firms or from specially designed market segmentation studies (Hollensen, 2006). This …” „… different countries may vary greatly in their economic, cultural, and political form. Thus, just as they do …” „… opportunity, it cannot conduct extensive market research studies in every country of the world.The screening …”

„… : Before European Hegemony. | 9 Iriye: Cultural Internationalism. Erster Teil: Lebenswelten und …” „… : Globalization, S. 11 ff.  | 164  Parker: Global Interactions, S. 83.  | 165  Krekić: Cultural Symbiosis …” „… : O astronomiji. | 225 Zit. n. Ebd., S. 59. | 226 Krekić: Cultural Symbiosis, hier S. 330. Jurić …”

„… previous studies(Keh and Xie 2009) – focusing on Chinese B2B compa-nies – is therefore confined to this …” „… address thisshortcoming with two studies using a two-di-mensional conceptualisation of corporatereputation …” „… papers.While certain studies operationalise loyalty as (future)purchase intention, others used consumers …”

„… , http://www.deltaleadership.com/case studies.php. 16 «U. S. Department of Commerce Women’s History Month: March 2015», US Census …” „… as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content», Journal of Personality and …” „… (2009), S. 777 – 799. 9 Über die Heidi/Howard Studie in der Anderson Cooper Show siehe http://ac360 …”