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Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 24 (2002) Issue 2 ISSN Online: 0344-1369

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Gianfranco Walsh, Thorsten Hennig-Thurau Wenn Konsumenten verwirrt sind S. 95-110

„… national brands and copycat own-labelproducts, in: Marketing And Research Today, May, pp. 96–102.Kapferer …”

doi.org/10.15358/0344-1369-2002-2

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Zeitschrift für Unternehmensgeschichte

Browse Volumes: Zeitschrift für Unternehmensgeschichte

ZUG Volume 58 (2013) Issue 1 ISSN Online: 0342-2852

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Bernardo Bátiz-Lazo Direct Line Insurance and the Royal Bank of Scotland, 1985 to 1995: Technology, strategy and diversification S. 54-72

„… . n. 12), 485-487. 28 Robert Baldock, Clever Cats or Copycats in: The Banker (1994), 91-93; Derek F …”

doi.org/10.17104/0342-2852_2013_1

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 23 (2001) Issue 2 ISSN Online: 0344-1369

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Klaus-Peter Wiedmann, Gianfranco Walsh, und Alexander Klee Konsumentenverwirrtheit S. 83-99

„… confusion between national brands and ’copycat’ own-labelproducts, in: Marketing And Research Today, May, pp …”

doi.org/10.15358/0344-1369-2001-2

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Alfred Reckendrees

Beiersdorf

2018

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Chapter 2 1890 to 1918: Leukoplast, Pebeco & Nivea. Branded products for the whole world S. 29-59

„… modified or taken off the market again. To protect his branded products against copycats, in 1905 …”

doi.org/10.17104/9783406728112

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Serge Ragotzky

Kampf ums Geld

2018

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5 Geld und Geopolitik S. 139-178

„… Unternehmen nicht nur als „Copycats“ agieren, sondern auch entgegen allen Vorurteilen eigenen Innovationen …”

doi.org/10.2357/9783739804606

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