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Volker Ilzhöfer, Rainer Engels - Patent-, Marken- und Urheberrecht

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Volker Ilzhöfer, Rainer Engels

Patent-, Marken- und Urheberrecht

Series: Vahlen Jura Lehrbuch

Volume 2017

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24. Aufgabe und Lösungsansatz (problem and solution approach) S. 25

„… solution approach) entspringt der Diktion des EPA (Rn. 281) und ist wesentliches Hilfselement bei der …”

21. Neuheitsschonfrist S. 25

„… solution approach) entspringt der Diktion des EPA (Rn. 281) und ist wesentliches Hilfselement bei der …”

22. Teilung der Anmeldung und Ausscheidung S. 25

„… solution approach) entspringt der Diktion des EPA (Rn. 281) und ist wesentliches Hilfselement bei der …”

23. Stand der Technik (StdT) S. 25

„… solution approach) entspringt der Diktion des EPA (Rn. 281) und ist wesentliches Hilfselement bei der …”

25. Offenkundige Vorbenutzung S. 25-26

„… solution approach) entspringt der Diktion des EPA (Rn. 281) und ist wesentliches Hilfselement bei der …”

20. Vorbenutzungsrecht, Weiterbenutzungsrecht S. 24-25

„… solution approach) entspringt der Diktion des EPA (Rn. 281) und ist wesentliches Hilfselement bei der …”

Titelei/Inhaltsverzeichnis S. I-XXIX

„… ) ..................................................................................... 25 24. Aufgabe und Lösungsansatz (problem and solution approach) ........................... 25 25 …” „… ................................................................................................. 94 e) Kernfrage: Die Veranlassung zur Problemlösung („Could-Would-Approach …”

Kapitel 2. Patentgesetz (PatG) S. 61-182

doi.org/10.15358/9783800655670

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2015

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1.5 Relationship Marketing as an Integrative Management Approach S. 35-38

„… Approach As Pels noted (1999) the debate regarding RM’s place within marketing theory in the 1990s could …” „… relationship dimension to the marketing management approach the shortfalls identified in traditional marketing …” „… is that some marketing activities may remain best handled through a transaction marketing approach …”

Titelei/Inhaltsverzeichnis S. 1-15

„… approach into the traditional process of developing effective marketing plans. The book’s structure fits …” „… management process from the perspective of both relational and transactional approach suggesting that a …” „… company should in any case pursue an integrative and situational marketing management approach. Svend …”

3.2 Market Segmentation, Targeting and Positioning S. 183-208

„… terms: • Segmentation is a particularly useful approach to marketing for small and mediumsized …” „… in growth. Concentrating on growth segments when the overall market is declining is a key approach …” „… characteristics. 3.2.2 The Segmentation, Targeting and Positioning Approach Market segmentation provides a basis …”

1.4 Relationship Drivers S. 28-35

„… and Swailes, 1999). Decisions concerning investment in relational approaches should be made on the …” „… to have an important bearing on the decision to develop a relationship marketing approach, in …” „… propose the following categories of approach to this process (Jones and Sasser, 1995): • Customer …”

Subject and Companies Index S. 511-515

„… Commodity approach 4 Concentrated marketing 187 Concept of distribution 3 Contractors 75 Conversion …” „… Subject and Companies Index Full-time marketers 75 Functional approach 4 Functional capabilities 81 G …” „… 111 Institutional approach 4 Intangible repositioning 192 Intangible resources 80 …”

4.4 Communication Decisions S. 320-398

„… , persuasive approaches, and other characteristics of an advertisement must coincide with cultural norms if …” „… decisions Percentage of sales/affordable approach Competitive parity approach Objective and task …” „… approach Message decisions (creative strategy) Unique selling proposition (USP) Standardization versus …”

1.1 The Evolution of Relationship Marketing S. 16-22

„… the corporation. An integrative relationship approach assumes overlap in the plans and processes of …” „… later to become known as the commodity approach (focusing on all marketing actions involved in a …” „… particular product category), the institutional approach (focusing on describing the operations of a …”

5.1 Organizing and Implementing the Marketing Plan S. 398-428

„… coherent whole, it is of key importance that the organisation’s approach to each of the marketing elements …” „… marketing mix, selling largely the same products and services and applying the same marketing approaches …” „… adaption and change. This approach has been successful in some cases and problematic in others. Gillette …”

2.2 Assessing the Internal Marketing Situation S. 88-106

„… , internal marketing is perceived as a holistic and integrative approach to the business. As stated above …” „… implementation of the internal partnership concept and, ultimately, of RM. The traditional approach to marketing …” „… marketing approach cannot be overemphasized as it is instrumental to developing a sustainable competitive …”

2.7 SWOT Analysis S. 129-140

„… organisations take the ‘ask the managers’ approach and not, a more analytical path in form of a SWOT analysis …” „… concedes that immaterial services require specific marketing approaches that take a particular service’s …” „… first German insurance groups to acknowledge the need for a more service-specific marketing approach and …”

4.2 Pricing Decisions S. 258-280

„… superior customer value. Furthermore, an effective goal-oriented approach to pricing is needed that …” „… sections we shall discuss the different available pricing strategies. 4.2.2 General Pricing Approaches …” „… Companies set prices by selecting a general pricing approach. We will examine the following approaches in …”

3.1 Strategic Marketing Planning S. 154-183

„… focus approach. As Porter states, the idea is to position the firm ‘so it won’t be slugging it out with …” „… ). Company’s pursuing this approach must ensure that the needs of their target group differ from those of the …” „… context for evaluating acquisitions and divestitures. The portfolio matrix approach has given top …”

Summary S. 208-218

„… identification of a segmentation approach. Businesses must continue to allocate appropriate personnel and …” „… resource allocation problem. The portfolio approaches described in this chapter help management determine …” „… protection from a complete degeneration into ad hoc analysis. Various portfolio approaches were critically …”

1.6 Fundamentals of Marketing Planning S. 38-48

„… from the perspective of both relational and transactional approach suggesting that a company should in …” „… any case pursue an integrative marketing management approach with respect to the specific conditions …” „… resourcefully than competitors (Hollensen, 2006). Marketing planning is an approach adopted by many successful …”

References S. 493-510

„… . I. (1965) Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion …” „… Management – A strategic approach with a global orientation, Irwin McGraw-Hill, USA Brennan, P. (1992) Rise …” „… iterative translation: an alternative approach to back translation, Journal of International Marketing, 15(1 …”

5.4 Developing and Managing Customer Relationships S. 463-493

„… focusing solely on customer retention or market share, the more valuable approach is to track the share of …” „… the CRM process, it is only a small part of a totally integrated, holistic approach to building …” „… customer relationships. In the context of marketing as an integrated management approach, CRM must be …”

4.3 Distribution Decisions S. 280-320

„… prices? Briefly describe a major competitor-based pricing approach. 2. What could be the strategy behind …” „… entry modes for a specific market (multiple channel approach). As shown in Figure 4.26 three broad …” „… market products or services. A joint venture is an approach to going global that is a specific type of …”

2.1 Marketing Research S. 58-88

„… approaches, data sources and data types • understand the relevance of the Web as an important data source in …” „… categories. In Figure 2.2 this approach is used to categorise indicator variables for answering the …” „… plan effectively. Despite limitations there are approaches to forecasting future demand in a market …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 440-463

„… Controlling in the Marketing Planning Process426 sistently follow this approach and carry out socially …” „… favourite charity. The problem with this approach, however, is that even those gratuities given to create …” „… idea, is the way it satisfies clients’ needs. It’s a unique, global approach, achieved through the …”

4.1 Product and Service Decisions S. 218-258

„… . Reasons for this approach include reaching for extra profits, satisfying dealers, using excess capacity …” „… damaged. Against this background, it becomes evident, that the relationship approach to marketing is of …” „… different unbundled solutions. This approach may appeal to customers seeking high levels of flexibility in …”

Summary S. 48-58

„… chapter suggests that although RM may not be a new marketing paradigm its approach can help marketers and …” „… global customer loyalty management approach with the goal to monitor the enhancement of customer …” „… survey, Dräger conducts its external customer satisfaction research, the so-called “COLUMBUS” approach …”

1.3 Relationship Economics S. 23-28

„… we will establish the importance of RM as an integrated management approach. 1.3 Relationship …” „… approach can be illustrated using the metaphor of the leaky bucket (Figure 1.1). This stresses the …” „… and Swailes, 1999). Decisions concerning investment in relational approaches should be made on the …”

2.3 Assessing the External Marketing Situation S. 106-120

„… consumer and supplier. Such relationships are characterized by a high involvement approach. Against this …” „… customer and/or supplier of the partnership approach as: • The reduction of ‘marketing incentivisation …” „… to satisfy their needs and wants better than the competition. In the relationship approach a …”

5.2 Budgeting and Control S. 428-440

„… disadvantages in adopting a matrix approach in terms of organisational structure? 5.2 Budgeting and Control An …” „… focus on two approaches to assessing marketing assets that have received considerable attention in the …” „… action can be evaluated in several ways. Return on investment (ROI) is a traditional approach to …”

Summary S. 140-154

„… marketing approach to the overall success of relational strategies. It concluded the broader need to remove …” „… competencies’ this new approach suggests that performance is essentially driven by the resource profile of the …” „… relationship marketing as an integrative management approach, taking into account all relevant aspects critical …”

About the Authors S. 510-511

„… social responsibility 444 Commitment 12 Commodity approach 4 Concentrated marketing 187 Concept of …”

1.2 Definition of Relationship Marketing S. 22-23

„… we will establish the importance of RM as an integrated management approach. 1.3 Relationship …”

doi.org/10.15358/9783800649297

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Controlling

Browse Volumes: Controlling

CON Volume 30 (2018) Issue 6 ISSN Online: 0935-0381

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Constantin Schnupp, Klaus Möller Capital budgeting optimization through process design S. 13-21

„… provide insights into the process design and show that a top-down capital budgeting approach may increase …” „… and use of the capital budgeting process. To do so, a mixed methods research approach was applied …” „… process. Two generic capital budgeting approaches exist: top-down and bottom-up. Even if in practice …”

Inhaltsübersicht S. 2-3

„… approach may increase process efficiency. Eine Prognose ist (noch) kein Plan Operative Planung in Zeiten …”

Patrick Graf, Matthias Schmitz Neugestaltung der Planung bei der Ensinger Unternehmensgruppe S. 29-36

„… approach. But what is the right way to re-design planning? By implementing state-of-the-art concepts for …”

doi.org/10.15358/0935-0381-2018-6

Norbert Berthold, Michael Lingenfelder - WiSt - Wirtschaftswissenschaftliches Studium

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WiSt - Wirtschaftswissenschaftliches Studium

Browse Volumes: WiSt - Wirtschaftswissenschaftliches Studium

WIST Volume 36 (2007) Issue 11 ISSN Online: 0340-1650

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Susanne Schreiber Der Asset-Liability-Approach S. 572-577

„… Der Asset-Liability-ApproachZum Einfluss dieser bilanztheoretischen Konzeption auf den Ansatz …” „… –nämlich vom Asset-Liability-Approach und vom Revenue-Expense-Approach – aus, die sich in ihren …” „… . ProblemstellungIm Folgenden wird der Einfluss des Asset-Liability-Approach auf die im Rahmen der US-amerikanischen …”

Titelei/Inhaltsverzeichnis S. I-IV

„… WirtschaftsforschungFriege/Stauss ForderungsmanagementSchreiber Asset-Liability-Approach – Zum Einfluss dieserbilanztheoretischen …” „… Schreiber, DresdenDer Asset-Liability-Approach. . . . . . . . . . . . . . . . . . . . . . . . . . . . 572 …”

doi.org/10.15358/0340-1650-2007-11

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 40 (2018) Issue 2 ISSN Online: 0344-1369

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Michael Steiner, Martin Meißner A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement S. 3-25

„… and alternative compositional preference measurement approaches. Potential users are confronted with …” „… questions, such as how to determine which approach to use, how to set up a study that generates reliable and …” „… preference measurement approaches. Second, we discuss important craft factors, i. e. design elements that …”

Martin Klarmann, Sven Feurer Control Variables in Marketing Research S. 26-40

„… use in empirical research practice typically take a more descriptive empirical approach. The principal …” „… missingat-random assumption some approaches require for dealing with missing data (Thoemmes and Rose 2014). Of note …” „… regression coefficients recover true causal relationships. We follow the approach that is presented in …”

Anja Spilski, Andrea Gröppel-Klein, Heribert Gierl Avoiding Pitfalls in Experimental Research in Marketing S. 58-94

„… followed. This approach is especially useful for novices, as experimentation is a very complex issue. To …” „… helpful to have an understanding of the type of inquiry the research is. Deductive approaches can usually …” „… be distinguished from inductive approaches (Lynch et al. 2012). Owing to our focus on experimentation …”

Thomas Otter, Max J. Pachali, Stefan Mayer, Jan R. Landwehr Causal Inference Using Mediation Analysis or Instrumental Variables - Full Mediation in the Absence of Conditional Independence S. 41-57

„… regard for the specification of the estimated model. A drawback of this approach is that inferring …” „… conditional independence between X and Y, including the regression approach proposed by Baron and Kenny (1986 …” „… UM,Y by construction. Note that an alternative estimation approach could exploit the relation between c …”

Bernhard Swoboda Editorial S. 2

„… and alternative compositional preference measurement approaches. The aim of this paper is to provide …” „… appropriate preference measurement approaches. Second, the authors discuss important craft factors, i. e …”

doi.org/10.15358/0344-1369-2018-2

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