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Manfred Schwaiger, Anton Meyer - Theorien und Methoden der Betriebswirtschaft

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Manfred Schwaiger (Hrsg.), Anton Meyer (Hrsg.)

Theorien und Methoden der Betriebswirtschaft

2009

Treffer in den folgenden Teilen:

Fabian Göbel Case Study Approach S. 355-372

„… Fabian Göbel Case Study Approach Zusammenfassung Der Case Study Approach zählt neben dem …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361 2 Case Study Approach …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361 2.1 Einordnung des Case Study Approach als Forschungsansatz und Definition . . . 361 2.2 …”

Stichwortverzeichnis S. 635-640

„… Axiom, Axiomatic Bargaining Approach, 25 , 25 , 2 5 B Barney, – Bartlett-Test, Bedürfnis, 22 …” „… , 5 C Case Study, 5 Case Study Approach, 0, 5 – Chain of Evidence, Change Agent, 0 …” „… Disappointment-Theorie, Diskriminanzanalyse, 2 Dynamic Capabilites Approach, dynamische Spiele, 2 E Early …”

Titelei/Inhaltsverzeichnis S. 1-9

„… Netzwerktheorie, der Case Study Approach, die Critical Incident Technique, die Grounded Theory, das …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339 Ursula Raffelt Case Study Approach …”

Sophie Hieke Der Ressourcenorientierte Ansatz S. 65-86

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 2.3.2 Dynamic Capabilites Approach …” „… Knowledge-based View und Dynamic Capabilities Approach dargestellt, wie die Definition einer Ressource …” „… vorgestellt wird (vgl. L 2005, S. 85). 2.3.2 Dynamic Capabilites Approach Wie der Name bereits …”

Marko Sarstedt, Christian M. Ringle Erfassung unbeobachteter Heterogenität in varianzbasierter Strukturgleichungsmodellierung mit FIMIX-PLS S. 593-617

„… First US/Japan Conference on Frontiers of Statistical Modelling: An Informational Approach, Vol. 2 …” „… , Boston, 1994, S. 69–113. Chin, W. W. (1998): The Partial Least Squares Approach for Structural Equation …” „… .; herrmann, a.; hUBer, F. (2002): Capturing Customer Hete rogeneity Using a Finite Mixture PLS Approach, in …”

Andreas Ostermaier Gerechtigkeitstheorie S. 251-268

„… Approach. Beide Ansätze werden dargestellt und ihre normativen Implikationen ausgewiesen. Der Beitrag …” „… . . . . . . . . . . . . . . . . . . . . . . 258 3.2 Der „Axiomatic Bargaining Approach …” „… 2003, S. 212). 3.2 Der „Axiomatic Bargaining Approach“ Schon lange vor der experimentellen Forschung …”

Elisabeth Höhne Kontingenztheorie S. 87-100

„… approach“ zu finden.Mit der Bezeichnung „Kontingenztheorie“ soll die Annahme zumAusdruck gebracht werden …” „… .; zmUD, r. W. (2001/2002): A Contingency Approach to Software Project Co ordination, in: Journal of …” „… . (1974): Management: A Contingency Approach, Reading, 1974. hill, W.; FehlBaUm, r.; UlriCh, p. (1994 …”

Sebastian Fuchs Nutzenmessung mit Hilfe der Conjoint-Analyse S. 618-634

„… . lanCasTer, K. J. (1966): A new Approach to ConsumerTheory, in: Journal of Political Econo my, Vol. 44, No …” „… ):Design and Analysis of Simulated Consumer Choice Allocation Experiments: An Approach Based on Aggregate …” „… .; BirKs, D. F. (2003): Marketing Research: An Applied Approach, Second European Edition, London, 2003 …”

Markus Brunner Resource-Dependence-Ansatz S. 35-45

„… , Vol. 43, No. 3, S. 815–844. JaCoBs, D. (1974): Dependency and Vulnerability: An Exchange Approach to …” „… Dependence Approach to Organizational Failure, in: Social Science Research, Vol. 24, No. 1, S. 28–62. silver …”

Matthias P. Schloderer, Christian M. Ringle, Marko Sarstedt Einführung in die varianzbasierte Strukturgleichungsmodellierung. Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS S. 564-592

„… partial least squares approach to structural equation modelling, in: Marcoulides, G.A. [Hrsg.]: Modern …” „… Marketing Research, Vol. 18, No. 1, S. 39–50. geisser, s. (1974): A predictive approach to the random effect …” „… Studium, 34. Jg., Nr. 2, S. 70–75. henseler, J.; Chin, W. W. (2009): A comparison of approaches for the …”

Manfred Schwaiger, Stephanie Starke Einleitung: Auf dem Weg zu wissenschaftlicher Leistung S. 10-20

„… , 1963. popper, K. r. (1972a): Objective Knowledge: An Evolutionary Approach, Oxford, 1972. popper, K. r …”

Sascha Raithel Einführung in die kovarianzbasierte Analyse von Strukturgleichungsmodellen mit latenten Variablen am Beispiel der LISREL-Software S. 533-563

„… . g. (1969): A general approach to confirmatory maximum likelihood factor ana lysis, in …” „… . 411–444. WolD, h. (1975): Path models with latent variables: The NIPALS approach, in: Blalock, H. M. [Hrsg …”

Sophie Ahrens Soziale Netzwerktheorie S. 297-312

„… , No. 2, S. 269–296. Wilson, r. J.; WaTKins, J. J. (1990): Graphs, an introductory approach, New York …”

Stefanie Hochhold, Bernd Rudolph Principal-Agent-Theorie S. 135-148

„… Incentive Signalling Approach, in: Bell Journal of Economics, 8. Jg., No. 1, S. 23–44. rUDolph, B. (2006 …”

Anton Meyer, Fabian Göbel, Christian Blümelhuber Grounded Theory S. 397-411

„… der empirischen betriebswirtschaftlichen Forschung „Sometimes a social researcher can approach an area …”

Dietmar Harhoff, Stefan Wagner Regressionsanalyse S. 469-482

„… Modern Approach, 4. Aufl., Southwestern, 2009. …”

Florian Mann Die Diffusionstheorie S. 101-118

„… .; shoemaKer, F. F. (1971): Communication of Innovations: A Cross Cultural Approach, New York, 1971. ryan, B …”

Florian Meyer Spieltheorie und ihre Anwendung in der BWL S. 208-225

„… ): Intermediate Microeconomics, A Modern Approach, 6. Aufl., New York u.a., 2003. Wiese, h. (2005): Kooperative …”

Tizian Bonus Die Selbstbestimmungstheorie S. 282-296

„… . 109–134. DeCi, e.; ryan, r. (1991): Amotivational approach to self integration in personality, in: Dienst …”

Richard Rinkenburger Einführung in die Varianzanalyse S. 483-502

„… research – an applied approach, 3. European Edition, Harlow u.a., 2007. mCCUllagh, p.; nelDer, J. a. (1989 …”

Florian Rothfuss Industrieökonomik und ihre Anwendung in der Betriebswirtschaft S. 46-64

„… Demand: A New Approach, New York, 1971. lyons, B. (1988): Barriers to Entry, in: Davies, S.; Lyons, B …”

Anton Meyer, Ursula Raffelt Qualitative Forschung: Zwischen Wissenschaft und Kunst S. 313-335

„… modeling approach“ anwenden, vgl. MS About Marketing Science; qualitative Studien sind hier nicht zu …”

Richard Rinkenburger Einführung in die explorative Faktorenanalyse S. 447-468

„… ):Marketing Research – An Applied Approach, 3. Europ. Ed., Harlow u.a., 2007. mUlaiK, s. a. (1990): Blurring …”

Silke Bartsch, Nina Specht Die Critical Incident Technique (CIT) S. 373-396

„… Incidents Approach to Outcomes Assessment, in: Journal of Education for Business, Vol. 80, No. 2, S. 86–92 …”

Tara A. E. Ebert, Sascha Raithel Leitfaden zur Messung von Konstrukten S. 503-532

„… Experimental Designs for Research, Boston u.a., 1966. Chin, W. W. (1998): The Partial Least Squares Approach to …”

doi.org/10.15358/9783800644377

Rebecca Popp, Wilhelm Schmeisser - Human Resources and Organizational Approaches

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Rebecca Popp, Wilhelm Schmeisser

Human Resources and Organizational Approaches

2016

Treffer in den folgenden Teilen:

3 Berlin Balanced Scorecard Approach S. 59-82

„… 3 Berlin Balanced Scorecard Approach 3.1 Conception Schmeisser and Clausen show in their book …” „… , 2004, pp. 461) the BSC can be rendered dynamic. Fig. 13: BSC Approach on the calculability. Based on …” „… Schmeisser 2002. 60 3 Berlin Balanced Scorecard Approach With the help of the publicly accessible data …”

2 Calculation of selected personnel management instruments and numbers of the annual financial statement for the Berlin Balanced Scorecard Approach S. 41-58

„… statement for the Berlin Balanced Scorecard Approach Personnel accountancy is a system for the …” „… statement is the basis for personnel controlling and the Berlin Balanced Scorecard Approach. Fig. 7 …” „… Personnel controlling and the Berlin Balanced Scorecard Approach Controlling is an essential sub-discipline …”

4 Basic considerations on organizational concepts S. 83-120

„… organization (cf. Porter Approach) in order to guarantee its profitability (ROI; EBIT, EVA, Berlin Balanced …” „… innovation management. Approaches of the process organization/secondary organization are for example Lean …” „… structural approach, which means that the managing board has to take decisions on the structural/primary …”

Titelei/Inhaltsverzeichnis S. 1-12

„… Organizational Approaches UVK Verlagsgesellschaft mbH Konstanz und München …” „… statement of an international enterprise and deduct and calculate the Berlin Balanced Scorecard Approach …” „… thought with regard to organization are presented. In this context, the structural approach is essential …”

1 Theories on personnel management – from productivity to value and knowledge-based human capital S. 13-40

„… , social and economic processes as well as an organizational approach concerning the process-oriented …” „… management as a practical trigger 17 Info: Today we would attribute this to Porter’s strategic approach of …” „… and finance-oriented personnel management: The classical approach for both concepts above is …”

Index S. 127-128

„… approach 98 Berlin-Balanced-Scorecard- Approach 24 break-even point 69 calculation system 45 …” „… capital market-oriented approach 23 classification system 45 company-specific human capital 32, 35 …” „… 93 legal-political organizational approach 99, 101 liquidity 61 Net Working Capital 65 …”

Literature S. 121-126

„… : Organisationsentwicklung. Schäffer- Poeschel Verlag, Stuttgart 2012 Bolman, Lee G./Deal, Terrence E.: Modern Approaches …” „… : Controlling and Berlin Balanced Scorecard Approach. Oldenbourg Verlag, Munich 2011 Schmeisser, Wilhelm …” „… Resource Management and International Labour Law. A Human Resource Management Accounting Approach …”

doi.org/10.24053/9783739800523

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Peter Theiner

Robert Bosch

2019

Treffer in den folgenden Teilen:

New approaches to company communications S. 192-199

„… difficult its adaption to the changing of the times.”140 New approaches to company communications …” „… approaches to company communications internal conflicts could be solved by direct face-to-face discussions …” „… progressive educational approaches in the field of adult education, a contemporary topic of interest, and with …”

Councils, socialization, and company statutes S. 173-187

„… programmatically narrow liberalism was, for Bosch, an “approach that had ceased to be relevant.” By contrast, what …” „… approach for the employers to act “like a puppy in the flowerbed.”55 He strongly opposed the idea that …” „… class.64 In his approach, Bernstein bundled arguments against a radical socioeconomic rupture …”

Great hardship and philanthropic foundations S. 106-127

„… been philanthropic and cooperative approaches to residential construction. In general, 116 The Great …” „… . This also applied in the field of adult education. One approach for concrete steps in this context was …” „… rendered him one of the pioneers of vocational education.117 One approach to expanding educational …”

Modernization and social policies S. 56-64

„… remarks and his own entrepreneurial approaches in the agricultural sector clearly in favor of the …” „… assessed this failed experiment with skepticism:252 The approach of prompting the middle class to be open …”

Titelei/Inhaltsverzeichnis S. 1-8

„… the war 187 Setting the course for corporate governance 190 New approaches to company communications …”

Searching for peace S. 202-211

„… smart by transforming our weakness into our strength. This was not the approach in the North, though …” „… 203 Searching for peace In referring to the “approach in the North” he meant the foreign policy …”

Preface S. 9-13

„… and new 10 Preface approaches in the development of Germany and, thus, also on elements of the …”

The meaning and aims of the war S. 127-138

„… difficult than they were ever before. The workers returning from war will approach the employers with great …” „… ; this was supposed to point to a truly new approach to domestic policy.161 Then, in 1917, a …”

A memorandum before the last offensive S. 154-156

„… engaged in getting approaches back on track and out of dead ends, yet he was not willing to open the door …” „… approached General Ludendorff, who was the person actually in charge of the coming offensive. The four-page …”

Setting the course for corporate governance S. 190-192

„… hindering or making unnecessarily difficult its adaption to the changing of the times.”140 New approaches …”

The Democratic Popular Union S. 170-173

„… “approach that had ceased to be relevant.” By contrast, what he envisioned for the future was a …”

Social policies in the firm S. 199-202

„… approach in the North, though. There, they were convinced that defiance, even exhibited by the powerless …”

No system change without free elections S. 165-170

„… political approach of Friedrich Naumann – was aided by a constellation of interests typical for the state …”

Seeking an end to the "stereotypical Frenchman" S. 222-228

„… in foreign policy at the time, ethnological stereotypes were used, and, by extension, approaches …” „… this was to Robert Bosch from the fact that he approached Paul H. Distelbarth, a France expert known …”

Peace resolution and the fall of the chancellor S. 148-154

„… ; he was truly and seriously engaged in getting approaches back on track and out of dead ends, yet he …” „… directly approached General Ludendorff, who was the person actually in charge of the coming offensive. The …”

No conversion and a Liberal encyclopedia S. 82-92

„… when Friedrich Naumann approached him about a large publication project in March 1914. Paul Siebeck …” „… articles. The list of authors to be approached concerning the project comprised, among others, Gustav …” „… later, Naumann approached Robert Bosch seeking a donation, which Bosch responded to by pledging 5,000 …”

Anger and restraint S. 97-106

„… weapons systems. Count Zeppelin, the aviation pioneer, had approached Bosch even before the war with a …”

Conspiracy, failure, and late honor S. 392-399

„… declined to shoulder ministerial office, Goerdeler approached Albrecht Fischer with the aim of winning him …” „… did not reveal anything.59 Hans Walz at once approached Gottlob Berger, now an SS-Obergruppenführer …”

Notes S. 405-470

doi.org/10.17104/9783406741463

Dietmar Herz, Veronika Weinberger - Die 100 wichtigsten Werke der Ökonomie

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Dietmar Herz (Hrsg.), Veronika Weinberger (Hrsg.)

Die 100 wichtigsten Werke der Ökonomie

2019

Treffer in den folgenden Teilen:

Haavelmo, Trygve Magnus: The Probability Approach in Econometrics S. 70-71

„… Approach in Econometrics EA: in: Econometrica, Supplement, 12. Juli 1944, S. I-VIII und 1–118. The …” „… Probability Approach in Econometrics war eine bahnbrechende Studie. Sie ermöglichte es fortan Ökonometrikern …”

Leijonhufvud, Axel: On Keynesian Economics and the Economics of Keynes S. 126-127

„… : Macroeconomics. An Introduction to the Non-Walrasian Approach, New York: Academic Pr., 1986; A. Drazen: »Recent …”

Krugman, Paul Robin: Geography and Trade S. 117-118

„… ; M. Greenhut/G. Nor- man/L.-S. Hung: The Economics of Imperfect Competition. A Spatial Approach …”

Allais, Maurice: A la recherche d’une discipline économique S. 16-17

„… Approach, Dordrecht-London: Kluwer, 1994. Thomas Pfahler 10348-0001.indd 17 15-Jun-19 6:56:57 PM …”

Sombart, Werner: Der Moderne Kapitalismus S. 225-227

„… seinem Erscheinen im Druck geblieben ist. Lit.: J. Backhaus, »Transactional Approach to Explaining …”

Titelei/Inhaltsverzeichnis S. 1-10

„… Haavelmo, Trygve Magnus: The Probability Approach in Econometrics …”

doi.org/10.34156/9783791046006

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

Treffer in den folgenden Teilen:

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… Integrative Management ApproachAs Pels noted (1999) the debate regarding RM’s place within marketing theory in …” „… 1.5 Relationship Marketing as an Integrative Management Approach 171.5 Relationship Marketing as an …” „… adding a relationship dimension to the marketing management approach the shortfalls identified in …”

Titelei/Inhaltsverzeichnis S. 1-14

„… marketing. It integrates the ‚new‘ relationship approach into the traditional process of developing …” „… transactional approach suggesting that a company should in any case pursue an integrative and situational …” „… marketing management approach. Svend Hollensen‘s and Marc Opresnik‘s holistic approach covers both …”

1.4 Relationship Drivers S. 28-31

„… as an Integrative Management ApproachAs Pels noted (1999) the debate regarding RM’s place within …” „… to have an important bearing on the decision to develop a relationship marketing approach, in …” „… manage consumer satisfaction. They propose the following categories of approach to this process (Jones …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… stated characteristics.3.2.2 The Segmentation, Targeting and Positioning ApproachMarket segmentation …” „… variablesPurchasing approachSituational factorsPersonal characteristicsMacro criteriaMicro criteriaKapitel_3.indd …” „… problems adopting a segmentation approach.Many infrastructure difficulties relate to people issues. Thus …”

Index S. 461-464

„… cows 126Classical view of social responsibility 402Commitment 11Commodity approach 4Concentrated …” „… Forward supply chain 398Full-time marketers 45Functional approach 4Functional capabilities 51 …” „… Influencers/evaluators 80Information systems 50Infrastructure barriers 162Initiators 80Institutional approach 4 …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… this context, internal marketing is perceived as a holistic and integrative approach to the business …” „… implementation of the internal partnership concept and, ultimately, of RM. The traditional approach to marketing …” „… importance of this integrative marketing approach cannot be overemphasized as it is instrumental to …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… Internal Marketing ApproachThe concept of internal marketing originates primarily from service …” „… marketing mix. Figure 5.9 contrasts the 4Ps and the 7Ps approach.Ensuring that all staff, whatever their …” „… represent a coherent whole, it is of key importance that the organisation’s approach to each of the …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… chain partners of the corporation. An integrative relationship approach assumes overlap in the plans and …” „… become known as the commodity approach (focusing on all marketing actions involved in a particular …” „… product category), the institutional approach (focusing on describing the operations of a specialized …”

4.4 Communication Decisions S. 286-344

„… approachMessage decisions(creative strategy)ß Unique sellingproposition (USP)ß Standardization versus …” „… realistic plans for a more standardized advertising approach?Nature of the advertising to be undertaken …” „… needs, wants, desires, and aspirations, the emotional appeals, symbols, persuasive approaches, and …”

4.2 Pricing Decisions S. 226-248

„… available pricing strategies.4.2.2 General Pricing ApproachesCompanies set prices by selecting a general …” „… provides superior customer value. Furthermore, an effective goal-oriented approach to pricing is needed …” „… pricing approach. We will examine the following approaches in detail: the cost-based approach (cost-plus …”

3.1 Strategic Marketing Planning S. 123-149

„… opportunity for managerial bias to enter the analysis.3.1.9 A New Product Portfolio ApproachPortfolio …” „… approach. As Porter states, the idea is to position the firm ‘so it won’t be slugging it out with everybody …” „… travellers (Kotler and Armstrong, 2009). Company’s pursuing this approach must ensure that the needs of their …”

About the Authors S. 460-461

„… Global Marketing, Global Marketing and Marketing Research – An International Approach. Svend Hollensen …” „… 402Commitment 11Commodity approach 4Concentrated marketing 157Concept of distribution 3 …” „… Five forces model 156Forward supply chain 398Full-time marketers 45Functional approach 4 …”

4.1 Product and Service Decisions S. 185-226

„… of the line. Reasons for this approach include reaching for extra profits, satisfying dealers, using …” „… evident, that the relationship approach to marketing is of key importance as each interaction between a …” „… unbundled solutions. This approach may appeal to customers seeking high levels of flexibility in their …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… . Rather than focusing solely on customer retention or market share, the more valuable approach is to track …” „… service is part of the CRM process, it is only a small part of a totally integrated, holistic approach to …” „… building customer relationships. In the context of marketing as an integrated management approach, CRM must …”

1.6 Fundamentals of Marketing Planning S. 36-48

„… perspective of both relational and transactional approach suggesting that a company should in any case pursue …” „… an integrative marketing management approach with respect to the specific conditions the company is …” „… competitors (Hollensen, 2006).Marketing planning is an approach adopted by many successful, market-focused …”

4.3 Distribution Decisions S. 248-286

„… entry modes for a specific market (multiple channel approach).As shown in figure 4.26 three broad …” „… approach to going global that is a specific type of strategic alliance in which the partners agree to form …” „… manufacturer. The drawbacks of this approach are decreased control over the manufacturing process and loss of …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… approach and carry out socially responsible strategies and actions: the extensive criticism of such …” „… instead to contribute to a customer’s favourite charity. The problem with this approach, however, is that …” „… control). A combined approach based on long-term alliances, could transform threats into a multifaceted …”

1.3 Relationship Economics S. 22-28

„… and we will establish the importance of RM as an integrated management approach.1.3 Relationship …” „… integrated approach can be illustrated using the metaphor of the leaky bucket (Figure 1.1). This stresses the …” „… approaches should be made on the basis of the customer’s lifetime value. These investments may include those …”

5.2 Budgeting and Control S. 388-401

„… adopting a matrix approach in terms of organisational structure?5.2 Budgeting and ControlAn organisation …” „… focus on two approaches to assessing marketing assets that have received considerable attention in the …” „… (ROI) is a traditional approach to evaluating return relative to the expenditure required to obtain the …”

2.2 Assessing the External Marketing Situation S. 75-88

„… between consumer and supplier. Such relationships are characterized by a high involvement approach.Against …” „… and/or supplier of the partnership approach as:The reduction of ‘marketing incentivisation• ’ normally …” „… better than the competition. In the relationship approach a specific transaction between the focal …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… , H. W., Walker, O. C. and Larréché, O. C. (1998) Marketing Management – A strategic approach with a …” „… Hollensen, S. (2004) Global Marketing – A decision-oriented approach, Financial Times/Prentice Hall, 3rd ed …” „… ) Global Marketing – A decision-oriented approach, Financial Times/Prentice Hall, 3rd ed, London Honeycutt …”

Case 3: Royal Copenhagen A/S S. 180-185

„… UhrReferences 169ReferencesAnsoff, H. I. (1965) Corporate Strategy: An Analytical Approach to Business Policy …” „… , S. (2004) Global Marketing – a decision-oriented approach. 3rd ed., Financial Timers/Prentice …”

2.6 SWOT Analysis S. 96-110

„… ’ approach and not, a more analytical path in form of a SWOT analysis are numerous. They include the …” „… an internal marketing approach to the overall success of relational strategies. It concluded the …” „… the focus on ‘core competencies’ this new approach suggests that performance is essentially driven by …”

Case 5: Alfred Ritter GmbH S. 445-460

„… , LondonHollensen, S. (2004) Global Marketing – A decision-oriented approach, Financial Times/Prentice Hall …” „… Strategic Approach’, pp. 21-30.Kapitel_5.indd 445 03.08.2010 12:56:38 Uhr5. Implementation and …” „… Approach. Svend Hollensen has also worked as a business consultant for several multinational companies, as …”

1.2 Definition of Relationship Marketing S. 21-22

„… management approach.1.3 Relationship EconomicsIt is almost impossible to discuss RM without discussion the …”

Case 1: Nordex AG S. 48-57

„… Approach to Customer Retention, Journal of Consumer Marketing, Vol. 1, Spring, pp.45-51.Rousseau, D. M …”

Case 2: BMW Motorcycles S. 110-123

„… & Planning, Vol. 19, No. 1, pp. 6-11Grönroos, C. (1990) Relationship approach to the marketing function in …”

doi.org/10.15358/9783800648702

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