„… commonly used forms of merchandising (Darke and Chung 2005). However, this practice lowers profit margins …” „… Restaurant Industry. Journal of Hospitality & Tourism Research, 32(3), 363– 386. Barone, M. J., & Roy, T …” „… effectiveness. Journal of Marketing, 64(4), 65–81. Darke P. R., & Chung, C. M. Y. (2005). Effects of Pricing and …”

„… , which is experiencingits darkest hour after the majority of the last two decade’smost successful …” „… tourism. [...] Olympic sponsors have tried tobenefit from the Games in terms of positive image effects …”

„… dark wood furniture and ... and you got themusic and you got the same perfume like smelling inthe air …” „… , perceive luxurious services and tourism offers? What characterises them, what are the common denominators …”

„… . (Eds.), Information and Communication Technologies in Tourism 2010, 285–296, Berlin: Springer. B …” „… United States of America, 102(35): 12629–12633. Chung, C.M.; Darke, P.R. (2006): The Consumer as …” „… . (2019): Experiental Consumption and Marketing in Tourism within a Cross-Cultural Context, Oxford …”

„… überproportional für Empfehlungen empfänglich, die ihr Selbstbild berühren (vgl. Chung/Darke 2006). Auch konnten …” „… Selbstaufwertung (‘self-enhancement‘). Wie Chung/Darke (2006) beobachtet haben, ist Selbstaufwertung für …”

„… instruments, tourism with more transaction-oriented websites, Khan et al. 2019), consumer segments (e.g …” „… ., Brady, M. K., Darke, P. R., & Voorhees, C. M. (2010). Conveying Trustworthiness to Online Consumers …”