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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 44 (2022) Issue 3 ISSN Online: 0344-1369

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Heribert Gierl, Boris Bartikowski, Fernando Fastoso Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands S. 60-78

„… combinations.In H3 we expected a positive effect of financial riskproneness on brand evaluations (i.e., brand …” „… for conspicuous con-sumption and in all model-gender/consumer-gender combinations except of the …” „… exposure to erotic cues on risk taking proneness.Instead, we expect the combination of consumer andmodel …”

Andreas Fürst, Matthias Staritz Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths S. 3-23

„… Research ArticlesAndreas Fürst is Professor of BusinessAdministration and Marketing at the …” „… Uni-versity of Erlangen-Nürnberg, Germany,and Professorial Fellow of the BusinessSchool at the University of …” „… business) cus-tomers form value perceptions of a product in both a cog-nitive way (by extensively analyzing …”

doi.org/10.15358/0344-1369-2022-3

Norbert Berthold, Michael Lingenfelder - WiSt - Wirtschaftswissenschaftliches Studium

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WiSt - Wirtschaftswissenschaftliches Studium

Browse Volumes: WiSt - Wirtschaftswissenschaftliches Studium

WIST Volume 41 (2012) Issue 10 ISSN Online: 0340-1650

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Christian Ott, Thomas Günther Kaufpreisallokation (Purchase Price Allocation) S. 554-556

„… Erwerbsmethode (acquisition method)zur Bilanzierung von Unternehmenszusammenschlüssen(business combinations). Für …” „… deren Weiterentwicklung zusammenzuarbeiten. Im Ergebnis von Phase IIdes Business Combinations Project …” „… Accounting Standards Board (Hrsg.), InternationalFinancial Reporting Standard 3 Business Combinations (IFRS 3 …”

doi.org/10.15358/0340-1650-2012-10

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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2.6 SWOT Analysis S. 96-110

„… of difference between the business and consumer markets can be summarized as follows (see Table 2.2 …” „… delivery. In turn, business marketers can connect with customers online to share marketing information …” „… efforts at Harvard Business School to analyze case studies (Panagiotou, 2003). In the early 1950s, two …”

4.3 Distribution Decisions S. 248-286

„… market and/or by the same firm in different markets. The same enterprise may also use a combination of …” „… a separate, independent organisation for some business purpose (Robbins and Coulter, 2005). There …” „… to create a local business in which they share ownership and control. A company may buy an interest …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… attractiveness of the segments and select the most appropriate target markets. Finally, the business organisation …” „… use/benefit requirements) or susceptibility to different marketing mix combinations (e.g. different …” „… raises two elementary concerns: 1. Businesses, which believe they are applying a market segmentation …”

5.2 Budgeting and Control S. 388-401

„… measurement units, because different combinations between number and types of units can result in an enormous …” „… winning and retaining customers, ensuring business growth and renewal, developing sustainable competitive …” „… advantages, and driving financial performance through business processes. A significant proportion of the …”

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… continuum ’ (Grönroos, 1995). Research suggests that a combination of TM and RM approaches are used by …” „… that she had to prepare for a career after the modeling. She took a university degree in Business …” „… events.Nila is developing the business concept – N’OatsAfter Nila came back to Germany she started to wonder …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… concerns), Coca-Cola (Dasani launch) and many others bear witness to the importance of business and …” „… individual group (Berkowitz et al., 2004). Business ethics are the moral principles and values that guide a …” „… company’s behaviour. Until recently, for numerous companies, business ethics consisted mainly of …”

4.1 Product and Service Decisions S. 185-226

„… tailored to the business culture and sometimes to individual customers.Product differentiation seeks to …” „… differentiating at the tangible product level. A brand is a name, term, sign, symbol, or design, or a combination …” „… its business in four ways. It can add new product lines, widening its product mix. In this way, its …”

3.1 Strategic Marketing Planning S. 123-149

„… appropriate business mission statement• describe the criteria for stating good strategic marketing objectives …” „… guidance for the rest of the chapter. What business are we in? (Mission statement – section 3.1.1)• Where …” „… never any certainty about the future, every business or organisation will sensibly lean towards a …”

Titelei/Inhaltsverzeichnis S. 1-14

„… , International Director, Oxford University‘s Saïd Business School) „The dynamic and global competitive landscape …” „… approach (in combination) affect the development of effective and efficient marketing plans. This book is …” „… business. It will provide the information, perspectives, and tools necessary to get the job done. Our aim …”

4.2 Pricing Decisions S. 226-248

„… producers in business. Thus, from the point of view of the price setter, the most important factor is costs …” „… , Olympus, and others. If a business lowers prices to gain share, and competitors follow, there is likely to …” „… contribution is likely to go down. On the other hand, if a business raises prices to improve margins and …”

4.4 Communication Decisions S. 286-344

„… • : the communication of a product or business by placing information about it in the media.Sponsorship …” „… promotion• : the promotion of products to customers and businesses through internet technologies.Direct …” „… Relations (PR):The communication of a product, brand or business by placing information about it in the …”

2.2 Assessing the External Marketing Situation S. 75-88

„… . Political and legal forces can highly influence marketing decisions by setting the rules by which business …” „… business competitiveness benefits from fierce competition. The role of competition policy, then, is to …” „… decades after the Second World War.The state of national and international economies affects businesses …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… this context, internal marketing is perceived as a holistic and integrative approach to the business …” „… mistake of seeing the subject as a fundamental discipline rather than an integrated business process …” „… reinforcing these values • and offering a vision of what the business will become.A RM programme should ‘be …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… and businesses define loyalty in many different ways. Often longevity of customer patronage and repeat …” „… buying are used by businesses as proxies for loyalty. Simply put, loyalty can be described as the …” „… customer is loyal. A consumer may support a business for many years without really Kapitel_5.indd 407 …”

doi.org/10.15358/9783800648702

Ulrike Baumöl, Andreas Hoffjan, Péter Horváth, Klaus Möller, Burkhard Pedell, Thomas Reichmann - Controlling

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Controlling

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CON Volume 15 (2003) Issue 7-8 ISSN Online: 0935-0381

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Péter Horváth S. 347-348

„… – Share Based Payments– Project „Business Combinations“Termine und Orte München 05.11.03 ArabellaSheraton …”

Martin K. Welge, Silke Bellwon Wissensportale im Geschäftskunden-Vertrieb S. 413-420

„… dynamics of markets and the inefficiencies of sales. The combination of knowledge managementand information …” „… ., The Coming of Knowledge-Based Business, in: Harvard BusinessReview, 1994, Sep-Oct, S. 165–170.Grant …”

doi.org/10.15358/0935-0381-2003-7-8

Ulrich Moser - Bewertung immaterieller Vermögenswerte

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Ulrich Moser

Bewertung immaterieller Vermögenswerte

2017

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Literaturverzeichnis S. 571-590

„… . AICPA (2001): Practice Aid: Assets Acquired in a Business Combination to Be Used in Research and …” „… ): IFRS 3 Business Combinations. Darstellung der neuen Regelungen des IASB und Vergleich mit SFAS 141 und …” „… (2015): Benchmarking identifiable intangibles and their useful lives in business combinations. 2. Aufl …”

Stichwortverzeichnis S. 591-612

„… . Bilanzrichtlinienumsetzungsgesetz (BilRUG) 561 Branchenstrukturanalyse siehe Unternehmensanalysen Business Combination siehe …” „… – Business Combination 471, 518 – Erwerbsmethode 392 – Unterschiedsbetrag, negativer 510 f …” „… Unternehmenszusammenschluss Business Plan siehe Planungsrechnung Capital Asset Pricing Model (CAPM) siehe Kapitalkosten Cash …”

4 Identifikation, Ansatz und Bewertung immaterieller Vermögenswerte im Rahmen einer Unternehmensübernahme – ein Fallbeispiel S. 391-508

5 Ableitung und Interpretation des aus einem Unternehmenszusammenschluss resultierenden Goodwill unter Einbeziehung eines Bargain Purchase S. 509-570

„… business combination that are not individually identified and separately recognized«. IAS 38.11 übernimmt …” „… business to earn a higher rate of return on an assembled collection of net assets than would be expected …” „… in place and ready to use« und erläutern, dass »(t)he fact that all elements of a business …”

3 Einzelfragen der Bewertung immaterieller Vermögenswerte S. 131-390

„… objectives Synergistic Value … is the result of a combination of two or more assets or interests where the …” „… assumption that a business is transferred as a complete operational entity, b) an assumption that assets …” „… employed in a business are transferred without the business, either individually or as a group, c) an …”

doi.org/10.34156/9783799270151

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