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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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Editorial
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4–29
Determinants of Consumer Attitudes Toward Prosocial Products: A Focus on the Communication of Love (vs. Pride, Hope, and Compassion) Within Advertisements
Heribert Gierl
Heribert Gierl
4–29
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30–47
Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach
Benedikt M. Brand, Cristopher Siegfried Kopplin
Benedikt M. Brand, Cristopher Siegfried Kopplin
30–47
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48–65
Smart Transformative Services to Defuse Crises?
Kira Marie Heimann, Nicola Bilstein, Michelle Désirée Haurand
Kira Marie Heimann, Nicola Bilstein, Michelle Désirée Haurand
48–65
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66–86
Rewards for a Healthy Lifestyle: The Impact of Reward Type and Timing in Pay-As-You-Live Pricing
Franziska Unger, Martina Steul-Fischer
Franziska Unger, Martina Steul-Fischer
66–86
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Marketing ZFP , page 2 - 3
Editorial
DOI
doi.org/10.15358/0344-1369-2023-1-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2023-1-2
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