Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 178–179 Editorial 178–179
- 180–242 Abhandlungen 180–242
2 Treffer gefunden
- „... ) countries. Cheng et al. (2008) investigate e-tailer service quality, its antecedents and its consequences ...” „... appreciates diversity including trying products and services from a variety of countries” (Riefler and ...” „... al. 2002; Forsythe et al. 2006). Sixteen items covered financial benefits; benefits related to ...”
- „... Services Example. Journal of Financial Services Marketing, 7(3), 258–266. Prasad, B. (1998). Designing ...” „... , C. D., & Larcker, D. F. (1998). Are Nonfinancial Measures Leading Indicators of Financial ...” „... . Pleshko, L. P., & Souiden, N. (2003). The Profit Effects of Product-Market Growth Strategy: A Financial ...”