Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 161–164 Editorial 161–164
- 165–226 Abhandlungen 165–226
- 227–262 Kontaktstudium 227–262
3 Treffer gefunden
- „... mindern können, sowie die Entwicklung einer Taxonomie von Kundenbindungsprogrammen notwendig,um der ...”
- „... Untersuchung von Einflussgrößen, die denProgrammerfolg mindern können, sowie dieEntwicklung einer Taxonomie von ...” „... . Des Weiteren ist eine nähere Untersuchung von Einflussgrößen, die den Programmerfolg mindern können ...”
- „... , No. 4, S. 519–529.Mandler, G. (1984): Mind and Body: Psychology of Emotion andStress, New York ...”