Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 3–6 Editorial 3–6
- 7–45 Abhandlungen 7–45
- 46–66 Kontaktstudium 46–66
2 Treffer gefunden
- „... zugänglich gemacht wird(analog der Forschung zur Wirkung der Reihenfolge starker und schwacher Sachargumente ...” „... Bedingungen zu erläutern, die die Stärke dieses Effekts beeinflussen. Ferner werden diese Theorien dem Stand ...” „... , in denen thematisiert wird,von welchen Faktoren die Stärke des Dilution-Effektsabhängen könnte.3.1 ...”
- „... durcheinen stark eingeschränkten Aufgabenbereich im Rahmen des Beschwerdemanagements). Somit standen ...” „... . Quartal 2008 31schwerdemanagement-Ziele darstellen (vgl. Abschnitt3.). Um zu überprüfen, wie stark die ...” „... Kundenunzufriedenheit sowie die Identifikation betrieblicher Schwächen und Marktchancen (vgl. z. B. Fornell 1981 ...”