Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 151–154 Editorial 151–154
- 155–196 Abhandlungen 155–196
- 197–214 Kontaktstudium 197–214
2 Treffer gefunden
- „... .). Da die Konsumenten in der Realität den Pionierjedoch überhaupt nicht oder falsch identifizieren ...” „... PIMS-Geschäftseinheitenals Pioniere bezeichnen, 31 % als Frühe Folger und 17 %als Späte Folger. Damit kann aber die Realität ...” „... der Realität jedoch damitder Vorteil eines frühen Markteintritts nachgewiesenwird. Dies ist eine ...”
- „... der Realität anzunähern.Die Befragten wurden darauf hingewiesen, dass die Teilnahme freiwillig erfolgt ...” „... . Internetseiten wurde beschränkt, um zu verhindern,dass die Probanden sich zu eingehend und damit realitätsfern ...”