Marketing ZFP - Journal of Research and Management
The journal presents scholarly, managerially relevant articles on marketing, bridging the gap between theory and practice. It is geared toward marketing and management scholars and marketers at senior- and mid-level positions as the leading marketing journal in the DACH-countries (Germany, Austria and Switzerland). Diverse marketing research topics are published. The journal has a great tradition of 40 years and is the official academic journal of the marketing scholars’ organization in the German speaking countries, i. e., German Academic Association for Business Research, Section Marketing.