Marketing ZFP

doi:10.15358/0344-1369-2017-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 39 (2017) Heft 1

Teilzugriff

doi.org/10.15358/0344-1369-2017-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–1 Cover/Content 1–1
2–2 Editorial Bernhard Swoboda Bernhard Swoboda 2–2
3–14 Research Articles 3–14
- Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors' Involvement Nicola E. Stokburger-Sauer, Verena Hofmann Nicola E. Stokburger-Sauer, Verena Hofmann
15–26 Research Articles 15–26
- Service Employees' Job Demands and Two Types of Deviance: The Moderating Role of Organizational Resources Eva K. Hammes, Gianfranco Walsh Eva K. Hammes, Gianfranco Walsh
27–43 Research Articles 27–43
- The Influence of Localised Corporate Social Responsibility and Perceived Brand Localness on Willingness to Buy at a Foreign Grocery Retailer Marta Keane, Dirk Morschett Marta Keane, Dirk Morschett
44–62 Research Articles 44–62
- When Brand Representatives Act as Sales Associates: Mechanisms and Effects of Native Selling and its Disclosure Johanna Held, Maximilian Stieler, Claas Christian Germelmann, Laurence Ashworth Johanna Held, Maximilian Stieler, Claas Christian Germelmann, Laurence Ashworth

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