Marketing ZFP

Marketing ZFP - Journal of Research and Management

Daniel Baier, University of Bayreuth, Germany Yasemin Boztug, University of Goettingen, Germany Heribert Gierl, University of Augsburg, Germany Andrea Gröppel-Klein, Saarland University, Germany Lutz Hildebrand, Humboldt-University of Berlin, Germany Joerg Koenigstorfer, Technical University of Munich, Germany Hans Mühlbacher, University of Monaco, Principality of Monaco Henrik Sattler, University of Hamburg, Germany Bernhard Swoboda, University of Trier, Germany Dirk Temme, University of Wuppertal, Germany Udo Wagner, Modul University Vienna, Austria

The journal presents scholarly, managerially relevant articles on marketing, bridging the gap between theory and practice. It is geared toward marketing and management scholars and marketers at senior- and mid-level positions as the leading marketing journal in the DACH-countries (Germany, Austria and Switzerland). Diverse marketing research topics are published. The journal has a great tradition of 40 years and is the official academic journal of the marketing scholars’ organization in the German speaking countries, i. e., German Academic Association for Business Research, Section Marketing.

Frequency: Quarterly