Marketing ZFP

Browse Volumes: Marketing ZFP
MAR Volume 46 (2024) Issue 3
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  • Christian Weisskopf, Axel Faix, Sebastian Uhrich 3 - 18 Download PDF file for chapter "  Bicultural Brand Positioning in International Markets: Exploring Potential Challenges in the Context of Consumer Cultures Associated with Human Rights Controversies "
  • Robin Bankel, Sandya Lang, Cecilia Solér 19 - 32
  • Patrycja Świętek, Wolfgang Mayerhofer, Udo Wagner 33 - 54
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