Marketing ZFP

Browse Volumes: Marketing ZFP
MAR Volume 45 (2023) Issue 4
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  • Chapter Expand | Collapse Authors Pages
  • Autor(en) 1 - 1 Download PDF file for chapter "  Titelei/Inhaltsverzeichnis"
  • Daniel Baier, Joerg Koenigstorfer 2 - 2 Download PDF file for chapter "  Editorial"
  • Udo Wagner, Fernanda Sepúlveda Simon, Margit Enke 3 - 13 Download PDF file for chapter "  Measuring Product Commoditization: Scale Development"
  • Alexandra Rese, Yongting Pan 14 - 31
  • Nadine Brauckmann, Heribert Gierl 32 - 70
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