Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2012-3

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 34 (2012) Issue 3

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doi.org/10.15358/0344-1369-2012-3
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | Collapse Authors Pages
159 - 160
161 - 164
165 - 226
- Eva Stüber, Stefanie Schreiber, Daniel Baier 165 - 178
- Franz-Rudolf Esch, Daniel Stenger, Dominika Gawlowski 179 - 195
- Kai H. Krieger, Franz-Rudolf Esch, Roman Osinsky, Jürgen Hennig 196 - 212
- Jörg Königstorfer 213 - 226
227 - 262
- Sebastian Tillmanns, Johannes Wissmann 227 - 244
- Christoph Burmann, Christopher Kanitz 245 - 262

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