publication_title print_identifier online_identifier date_first_issue_online num_first_vol_online num_first_issue_online date_last_issue_online num_last_vol_online num_last_issue_online title_url first_author title_id embargo_info coverage_depth notes publisher_name publication_type date_monograph_published_print date_monograph_published_online monograph_volume monograph_edition first_editor parent_publication_title_id preceding_publication_title_id access_type Brand Planning 978-3-7910-5918-1 978-3-7910-5919-8 https://www.beck-elibrary.de/10.34156/9783791059198 10.34156/9783791059198 fulltext Schäffer-Poeschel monograph 2024-05-17 2024-05-17 2/2024 Baetzgen P Werbe- und Konsumentenpsychologie 978-3-7910-5855-9 978-3-7910-5857-3 https://www.beck-elibrary.de/10.34156/9783791058573 Bak 10.34156/9783791058573 fulltext Schäffer-Poeschel monograph 2023-12-12 2023-12-12 3/2024 P