publication_title print_identifier online_identifier date_first_issue_online num_first_vol_online num_first_issue_online date_last_issue_online num_last_vol_online num_last_issue_online title_url first_author title_id embargo_info coverage_depth notes publisher_name publication_type date_monograph_published_print date_monograph_published_online monograph_volume monograph_edition first_editor parent_publication_title_id preceding_publication_title_id access_type Brand Purpose 978-3-7910-5441-4 978-3-7910-5443-8 https://www.beck-elibrary.de/10.34156/9783791054438 10.34156/9783791054438 fulltext Schäffer-Poeschel monograph 2022-02-01 2022-02-01 Baetzgen P Digitalisierung in Marketing und Vertrieb 978-3-648-15864-7 978-3-648-15866-1 https://www.beck-elibrary.de/10.34157/9783648158661 Schuster 10.34157/9783648158661 fulltext Haufe Lexware monograph 2022-03-18 2022-03-18 P Nachhaltigkeitsmarketing 978-3-7910-4925-0 978-3-7910-4927-4 https://www.beck-elibrary.de/10.34156/9783791049274 Grunwald 10.34156/9783791049274 fulltext Schäffer-Poeschel monograph 2022-04-28 2022-04-28 P Digitales Mittelstandsmarketing 978-3-648-15810-4 978-3-648-15812-8 https://www.beck-elibrary.de/10.34157/9783648158128 Grave 10.34157/9783648158128 fulltext Haufe Lexware monograph 2022-04-01 2022-04-01 P Das Podcast-Buch 978-3-648-15804-3 978-3-648-15806-7 https://www.beck-elibrary.de/10.34157/9783648158067 Hammerschmidt 10.34157/9783648158067 fulltext Haufe Lexware monograph 2022-04-19 2022-04-19 P Marketing 978-3-7910-4330-2 978-3-7910-4331-9 https://www.beck-elibrary.de/10.34156/9783791043319 Scharf 10.34156/9783791043319 fulltext Schäffer-Poeschel monograph 2022-06-23 2022-06-23 P