@book{2014:thommen:economy_c,
title = {Economy, Company, Management},
year = {2014},
note = {This book presents the fundamentals of business administration upon
which the individual functions such as marketing, production, finance,
human resources and management are based. It focuses on the following
questions:- What is the relevant macroeconomic context for a company?-
What are the main characteristics of a company?- Which tasks does
managing a company involve?- How important is the environment of a
company?- Which goals does a company pursue?The book aims at everyone
who deals with these basic questions of business administration and
who wants to understand how a company functions in its economic,
ecological, social,},
edition = {2},
publisher = {Versus},
address = {Zürich},
series = {},
volume = {},
author = {Thommen, Jean-Paul and Grösser, Stefan N}
}