Innovationsmanagement

Christian Mieke; Michael Nagel

doi:10.24053/9783739802060

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german
english

Innovationsmanagement

Die wichtigsten Methoden

2. Edition 2017

No access

doi.org/10.24053/9783739802060
ISBN print: 978-3-86764-751-9
ISBN online: 978-3-7398-0206-0
uvk, Konstanz/München uvk, Konstanz/München

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Zusammenfassung

Durch Innovationen werden Wettbewerbsfähigkeit, Wachstum und Wertsteigerung von Unternehmen befördert. Dieses Buch ist ein handlicher Impulsgeber, um kreative Aktivitäten zu ordnen und auf das Ziel der Erzeugung von wirtschaftlich erfolgreichen Neuprodukten und -prozessen auszurichten. Die Methoden zum Innovationsmanagement werden jeweils kurz und knapp beschrieben, ihre Zielsetzungen benannt, die Anwendungsmöglichkeiten verdeutlicht und die umsetzungsbezogenen Grenzen aufgezeigt.

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