Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369_2013_2

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 35 (2013) Issue 2

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doi.org/10.15358/0344-1369_2013_2
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | Collapse Authors Pages
1 - 74
75 - 78
79 - 154
- Francine Espinoza Petersen, Klaus Heine 79 - 90
- Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki, David M. Woisetschläger 91 - 103
- Martin Fassnacht, Philipp Nikolaus Kluge, Henning Mohr 104 - 117
- Tobias Hornig, Marc Fischer, Thomas Schollmeyer 118 - 130
- Jan Wieseke, Sascha Alavi, Johannes Habel, Sabrina Dörfer 131 - 143
- Charles Aaron Lawry, Laee Choi 144 - 154

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