Marketing ZFP

Browse Volumes: Marketing ZFP
MAR Volume 44 (2022) Issue 2
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  • 1 - 1 Download PDF file for chapter "  Titelei/Inhaltsverzeichnis"
  • 2 - 2 Download PDF file for chapter "  Editorial"
  • 3 - 62
    • Tobias Morath, Manfred Schwaiger, Kristina Mahler 3 - 23
    • Kea Hartwig, Frank Jacob 24 - 43
    • Stefan Gürtler, Barbara Miller 44 - 62 Download PDF file for chapter "  Branded for Survival: Naming Effects on the Life Expectancy of New Companies "
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