@incollection{2016:bruhn:24_erkl,
title = {2.4 Erklärungsansätze nach dem neobehavioristischen Paradigma},
year = {2016},
note = {},
booktitle = {Relationship Marketing},
pages = {33--47},
edition = {5},
author = {Bruhn, Manfred},
publisher = {C.H.BECK},
address = {München},
series = {Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften},
volume = {}
}