Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369_2013_4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 35 (2013) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369_2013_4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–250 Titelei/Inhaltsverzeichnis 1–250
251–254 Editorial 251–254
- Heribert Gierl
255–322 Abhandlungen 255–322
- 255–271 Wissenschaftlicher Realismus und empirische Marketingforschung - Grundlagen und Konsequenzen Alfred Kuß, Henning Kreis Alfred Kuß, Henning Kreis 255–271
- 272–288 Zum Einfluss der räumlichen Markenherkunft auf den Markennutzen und die Markenpersönlichkeit Christian von Hegel (geb. Becker), Christoph Burmann Christian von Hegel (geb. Becker), Christoph Burmann 272–288
- 289–302 Ein deutschsprachiges Inventar kaufbegleitender Emotionen (IKE) Gunnar Mau, Oliver Büttner, Sebastian Schulz, Sascha Steinmann, Hanna Schramm-Klein Gunnar Mau, Oliver Büttner, Sebastian Schulz, Sascha Steinmann, Hanna Schramm-Klein 289–302
- 303–322 Der Einfluss von elterlichen Kommunikationsstilen auf die Markenbindung Franz-Rudolf Esch, Dominika Gawlowski Franz-Rudolf Esch, Dominika Gawlowski 303–322

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