Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2008-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 30 (2008) Issue 1

No access

doi.org/10.15358/0344-1369-2008-1
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial Henrik Sattler Henrik Sattler 3–6
7–45 Abhandlungen 7–45
- 7–18 Das Hybride Wahlmodell und seine Anwendung im Marketing Till Dannewald, Henning Kreis, Nadja Silberhorn Till Dannewald, Henning Kreis, Nadja Silberhorn 7–18
- 19–28 Zu viel des Guten? Zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit Alexandra Langer, Martin Eisend, Alfred Kuß Alexandra Langer, Martin Eisend, Alfred Kuß 19–28
- 29–45 Effektivität und Effizienz der Gestaltung des Beschwerdemanagements Andreas Fürst Andreas Fürst 29–45
46–66 Kontaktstudium 46–66
- Der Dilution-Effekt - Stand der theoretischen und empirischen Forschung Heribert Gierl, Tina Großmann Heribert Gierl, Tina Großmann

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