Marketing ZFP

doi:10.15358/0344-1369-1999-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 21 (1999) Issue 1

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doi.org/10.15358/0344-1369-1999-1
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
5–24 Kundenzufriedenheit Bernd Stauss Bernd Stauss 5–24
25–38 Marketing-Ethik am Beginn des 2. Jahrtausends Bodo B. Schlegelmilch, Elisabeth Götze Bodo B. Schlegelmilch, Elisabeth Götze 25–38
39–60 Entwicklungslinien in Preistheorie und -management Hermann Diller Hermann Diller 39–60
61–74 Vertikales Marketing: Trends in der Praxis und Schwerpunkte der theoretischen Diskussion Lothar Müller-Hagedorn, Christian Dach, Sven Spork, Waldemar Toporowski Lothar Müller-Hagedorn, Christian Dach, Sven Spork, Waldemar Toporowski 61–74
75–90 Neuere Entwicklungen im Handelsmanagement. Umfeldbedingungen und Strategische Konzepte Joachim Zentes, Bernhard Swoboda Joachim Zentes, Bernhard Swoboda 75–90

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