Economy, Company, Management
Introduction to Business Administration
Zusammenfassung
This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:
- What is the relevant macroeconomic context for a company?
- What are the main characteristics of a company?
- Which tasks does managing a company involve?
- How important is the environment of a company?
- Which goals does a company pursue?
The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social,
- Kapitel Ausklappen | EinklappenSeiten
- 1–10 Titelei/Inhaltsverzeichnis 1–10
- 11–50 Chapter 1 The economy and companies 11–50
- 1.1 The economy and its elements
- 1.1.1 Needs, demand and the economy
- 1.1.2 Economic goods
- 1.1.3 Economic units
- 1.1.3.1 Households and companies
- 1.1.3.2 Private and public companies, public administration
- 1.1.3.3 Summary
- 1.2 Companies as objects of study in business administration
- 1.2.1 Management-oriented characteristics of a company
- 1.2.2 The operational sales process
- 1.2.3 Management of the problem-solving process
- 1.2.3.1 Phases of the problem-solving process
- 1.2.3.2 Management functions
- 1.2.3.3 Summary
- 1.2.4 Recording and evaluating the operational sales process
- 1.2.5 The environment of the company
- 1.2.5.1 Markets
- 1.2.5.2 Environmental spheres
- 1.2.5.3 Stakeholders
- 1.2.5.4 Issue management
- 1.2.5.5 Summary
- 1.2.6 Integrated observation of the company and its environment
- 1.3 Classification of business administration
- 1.3.1 Functional classification
- 1.3.2 Genetic classification
- 1.3.3 Institutional classification
- 1.3.4 Summary
- Review questions
- 51–96 Chapter 2 Company typology 51–96
- 2.1 Profit orientation
- 2.2 Industry sector
- 2.3 Company size
- 2.4 Company growth
- 2.5 Technical/economical structure
- 2.6 Legal form
- 2.6.1 Single owner businesses and incorporated companies
- 2.6.2 Types of corporations according to Swiss law
- 2.6.3 Economic relevance of the types of corporations
- 2.7 Business collaborations
- 2.7.1 The aim of a business collaboration
- 2.7.2 Characteristics of business collaborations
- 2.7.2.1 Stage of production or commercial activity
- 2.7.2.2 Duration of the collaboration
- 2.7.2.3 Intensity of collaboration
- 2.7.3 Forms of business collaborations
- 2.7.3.1 Participation
- 2.7.3.2 Consortium
- 2.7.3.3 Cartel/Trust
- 2.7.3.4 Syndicate
- 2.7.3.5 Joint venture
- 2.7.3.6 Strategic alliance
- 2.7.3.7 Corporate group
- 2.7.4 Summary
- 2.8 Location of the company
- 2.8.1 Degree of geographical coverage
- 2.8.2 Location analysis
- 2.8.2.1 Location factors
- 2.8.2.2 Location selection
- 2.9 Summary
- Review questions
- 97–116 Chapter 3 Company goals 97–116
- 3.1 Defining goals
- 3.2 Goal content
- 3.2.1 Formal goals (performance objectives)
- 3.2.1.1 Economic principle
- 3.2.1.2 Productivity
- 3.2.1.3 Economic viability
- 3.2.1.4 Profit and profitability
- 3.2.2 Operative goals
- 3.2.2.1 Performance goals
- 3.2.2.2 Financial goals
- 3.2.2.3 Management and organisational goals
- 3.2.2.4 Social and ecological goals
- 3.2.3 Summary
- 3.3 Goal dimensions
- 3.3.1 Goal scope and goal measurement
- 3.3.2 The time perspective of goals
- 3.3.3 The organisational basis for goals
- 3.4 Goal relationships
- 3.4.1 Complementary, competing and indifferent goal relationships
- 3.4.2 Primary and secondary goals
- 3.4.3 Major, intermediate and sub-goals
- Review questions
- 117–128 Chapter 4 Business ethics 117–128
- 4.1 Task of business ethics
- 4.2 Types of ethical behaviour in management
- 4.3 Ethical issues
- 4.4 Ethical principles
- 4.5 Concept of credibility
- 4.5.1 Credibility as leitmotif
- 4.5.2 Communicative action
- 4.5.3 Responsible action
- 4.5.4 Innovative actions
- 4.6 Summary
- 129–148 Multiple choice questions 129–148
- Chapter 1: The economy and companies
- Chapter 2: Company typology
- Chapter 3: Company goals
- Chapter 4: Business Ethics
- Solutions
- 149–150 Bibliography 149–150
- 151–152 The authors 151–152
