TY - CHAP AU - Hollensen, Svend, AU - Opresnik, Marc Oliver, CY - München DO - 10.15358/9783800648702_149 EP - 180 ET - 1 LA - de PB - Verlag C.H.Beck PY - 2010 SN - 978-3-8006-4870-2 SP - 149 T1 - 3.2 Market Segmentation, Targeting and Positioning T2 - Marketing: A Relationship Perspective UR - https://doi.org/10.15358/9783800648702_149 Y2 - 28.03.2024 ER -