Content

Literaturverzeichnis in:

Detlef Fetchenhauer

Psychologie, page 437 - 463

1. Edition 2011, ISBN print: 978-3-8006-3713-3, ISBN online: 978-3-8006-3940-3, https://doi.org/10.15358/9783800639403_437

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References

Zusammenfassung

Vorteile

- Die psychologischen Grundlagen für das wirtschafts- und sozialwissenschaftliche Studium: von der Allgemeinen über die Sozial- bis zur Wahrnehmungspsychologie

- Kompakter Aufbau

- Komplett vierfarbig

Zum Werk

In den Wirtschaftswissenschaften gilt das Bild des rational denkenden Menschen als überholt. Kenntnisse aus der Psychologie spielen dagegen eine immer größere Bedeutung für die Analyse, was sich nicht zuletzt in der aktuellen Diskussion um die Glücksforschung widerspiegelt.

Dieses Lehrbuch führt Wirtschaftswissenschaftler an die Grundlagen der Psychologie heran und stellt dar, wie sie das menschliche Verhalten (und damit auch das für die Wirtschaftwissenschaften wichtige Entscheidungsverhalten) beeinflussen.

Autor

Prof. Dr. Detlef Fetchenhauer ist Direktor des Instituts für Wirtschafts- und Sozialpsychologie an der Universität zu Köln. Er lehrt darüber hinaus an der Universität Wien.

Zielgruppe

Für Studierende der Wirtschaftswissenschaften an Universitäten und Fachhochschulen sowie Studierende, die im Nebenfach Psychologie belegen müssen (z.B. Lehramt).