Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- page 1–66 Titelei/Inhaltsverzeichnis
- page 67–68 Editorial
- page 69–162 Abhandlungen
- page 69–81 Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores Andrea Groeppel-Klein, Friederike Kamm
- page 82–95 Success Factors of Private Label Extensions Thomas Foscht, Marion Brandstaetter
- page 96–106 Shopping with a Smartphone: A French-Japanese Perspective Gérard Cliquet, Karine Picot-Coupey, Elodie Huré, Marie-Christine Gahinet
- page 107–118 Establishment of Online Shops by SME Retailers and Wholesalers - A Rational Decision or Institutional Pressure? Dirk Morschett, Matthias Schu
- page 119–130 Broadening the Perspective on E-Commerce: A Comparative Analysis of Mobile Shopping and Traditional Online Shopping Hanna Schramm-Klein, Gerhard Wagner
- page 131–140 The Importance of Assortment, Pricing, and Retail Site Location for Competition in Food Retailing - Results from Marketing Research Waldemar Toporowski, Rainer Lademann
- page 141–150 Do International Retailers benefit from being Global in Emerging Countries? A Multilevel Study in China Bernhard Swoboda, Karin Pennemann
- page 151–162 Timing Decisions in New Product Development for International Markets: A Review and Directions for Empirical Research Jan Hendrik Fisch, Jan-Michael Ross