Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 1–154 Titelei/Inhaltsverzeichnis 1–154
- 155–158 Editorial 155–158
- Udo Wagner
- 159–232 Abhandlungen 159–232
- 159–175 Zum Stellenwert der Kohortenanalyse in der Konsumentenverhaltensforschung - Ein Diskussionsbeitrag auf der Grundlage konsumspezifischer Werthaltungen 159–175
- 176–184 Placebo Effects of Brands 176–184
- 185–196 Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen - Eine empirische Studie auf Basis verbesserter experimenteller Designs 185–196
- 197–216 The Antecedents of Consumer Participation in Consumption-related Communities: A Systematic Review of Prior Research 197–216
- 217–232 Wirkungen personalisierter Internetauftritte - Eine Untersuchung der direkten und indirekten Wirkungen der Personalisierung sowie des Einflussfaktors Datenschutzbedenken 217–232
- 233–250 Forum 233–250
- Reverse Product Placement
