Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 1–74 Titelei/Inhaltsverzeichnis 1–74
- 75–78 Editorial 75–78
- Wolfgang Fritz
- 79–154 Abhandlungen 79–154
- 79–90 When Do Consumers Indulge in Luxury? Emotional Certainty Signals When to Indulge to Regulate Emotions 79–90
- 91–103 Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects 91–103
- 104–117 Pricing Luxury Brands: Specificities, Conceptualization and Performance Impact 104–117
- 118–130 The Role of Culture for Pricing Luxury Fashion Brands 118–130
- 131–143 Erfolgsstrategien im persönlichen Verkauf von Luxusmarken 131–143
- 144–154 The Omnichannel Luxury Retail Experience: Building Mobile Trust and Technology Acceptance of Quick Response (QR) Codes 144–154
