Marketing ZFP

doi:10.15358/0344-1369-2023-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 45 (2023) Issue 1

Partial access

doi.org/10.15358/0344-1369-2023-1
ISSN: 0344-1369
ISSN online: 0344-1369
Vahlen, München Vahlen, München

Read Buy in store

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–1 Titelei/Inhaltsverzeichnis 1–1
2–3 Editorial 2–3
4–29 Determinants of Consumer Attitudes Toward Prosocial Products: A Focus on the Communication of Love (vs. Pride, Hope, and Compassion) Within Advertisements Heribert Gierl Heribert Gierl 4–29
30–47 Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach Benedikt M. Brand, Cristopher Siegfried Kopplin Benedikt M. Brand, Cristopher Siegfried Kopplin 30–47
48–65 Smart Transformative Services to Defuse Crises? Kira Marie Heimann, Nicola Bilstein, Michelle Désirée Haurand Kira Marie Heimann, Nicola Bilstein, Michelle Désirée Haurand 48–65
66–86 Rewards for a Healthy Lifestyle: The Impact of Reward Type and Timing in Pay-As-You-Live Pricing Franziska Unger, Martina Steul-Fischer Franziska Unger, Martina Steul-Fischer 66–86

Marketing ZFP

Abstract

Durchsuchen Sie das Werk