Marketing ZFP

doi:10.15358/0344-1369-2021-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 43 (2021) Heft 3

Teilzugriff

doi.org/10.15358/0344-1369-2021-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–1 Titelei/Inhaltsverzeichnis 1–1
Yasemin Boztuğ, Dirk Temme 2–2
3–66
- 3–34 Symmetry and Likeability: Prior Research and Transfer to the Field of Advertising Heribert Gierl Heribert Gierl 3–34
- 35–48 What Consumer Responses Make a Brand Experience Create Brand Attachment? Dirk Fischer, Sandra Praxmarer-Carus Dirk Fischer, Sandra Praxmarer-Carus 35–48
- Nils Goeken, Peter Kurz, Winfried Steiner 49–66

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