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Marketing ZFP / The Interface Between Marketing and Sales: The State of the Art and a Research Agenda
Marketing ZFP / The Interface Between Marketing and Sales: The State of the Art and a Research Agenda
Contents
Chapter
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Authors
Page
1–2
Titelei/Inhaltsverzeichnis
1–2
Details
3–4
Editorial
Yasemin Boztuğ, Dirk Temme
Yasemin Boztuğ, Dirk Temme
3–4
Details
5–8
Reflections of a Marketing Researcher
5–8
The Internationalization of German Marketing Science
Hermann Simon
Hermann Simon
Details
9–110
Research Articles
9–110
9–22
The Interface Between Marketing and Sales: The State of the Art and a Research Agenda
Sören A. Radtke, Marian E. Paul
Sören A. Radtke, Marian E. Paul
9–22
Details
23–36
Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Gerhard Wagner, Sascha Steinmann, Frank Hälsig, Hanna Schramm-Klein
Gerhard Wagner, Sascha Steinmann, Frank Hälsig, Hanna Schramm-Klein
23–36
Details
37–53
How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions
Bernhard Swoboda, Amelie Winters, Nils Fränzel
Bernhard Swoboda, Amelie Winters, Nils Fränzel
37–53
Details
54–66
Development and Analysis of a Sales-Based Leading Indicator for Economic Developments
Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers, Jan Wieseke
Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers, Jan Wieseke
54–66
Details
67–94
Emoji Your Story: The Advertising Effectiveness of Emoji-Based Narratives
Vanessa Haltmayer, Heribert Gierl
Vanessa Haltmayer, Heribert Gierl
67–94
Details
95–110
(Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior
Andrea Gröppel-Klein, Kenya-Maria Kirsch, Anja Spilski
Andrea Gröppel-Klein, Kenya-Maria Kirsch, Anja Spilski
95–110
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Marketing ZFP , page 9 - 22
The Interface Between Marketing and Sales: The State of the Art and a Research Agenda
Autoren
Sören A. Radtke
Marian E. Paul
DOI
doi.org/10.15358/0344-1369-2021-1-2-9
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2021-1-2-9
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