Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 43 (2021) Heft 1-2

Teilzugriff

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Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
Yasemin Boztuğ, Dirk Temme 3–4
5–8 Reflections of a Marketing Researcher 5–8
- The Internationalization of German Marketing Science Hermann Simon Hermann Simon
9–110
- Sören A. Radtke, Marian E. Paul 9–22
- 23–36 Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage Gerhard Wagner, Sascha Steinmann, Frank Hälsig, Hanna Schramm-Klein Gerhard Wagner, Sascha Steinmann, Frank Hälsig, Hanna Schramm-Klein 23–36
- 37–53 How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions Bernhard Swoboda, Amelie Winters, Nils Fränzel Bernhard Swoboda, Amelie Winters, Nils Fränzel 37–53
- 54–66 Development and Analysis of a Sales-Based Leading Indicator for Economic Developments Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers, Jan Wieseke Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers, Jan Wieseke 54–66
- 67–94 Emoji Your Story: The Advertising Effectiveness of Emoji-Based Narratives Vanessa Haltmayer, Heribert Gierl Vanessa Haltmayer, Heribert Gierl 67–94
- Andrea Gröppel-Klein, Kenya-Maria Kirsch, Anja Spilski 95–110

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