Marketing ZFP

doi:10.15358/0344-1369-2020-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 42 (2020) Heft 3

Teilzugriff

doi.org/10.15358/0344-1369-2020-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–1 Titelei/Inhaltsverzeichnis 1–1
2–2 Editorial 2–2
3–7 Reflections of a Marketing Researcher 3–7
- International Research Collaboration: Why I Love Germany Wayne D. Hoyer Wayne D. Hoyer
8–47
- 8–36 When Less Is More: There Must Be a Comprehensible Reason for Using Incompleteness in Advertisements to Improve Brand Attitude Antonia Heberle, Heribert Gierl Antonia Heberle, Heribert Gierl 8–36
- Vivienne Schünemeyer, Gianfranco Walsh 37–47
48–62 Forum Article 48–62
- Judging a Book by Its Cover: Assessing the Comprehensibility and Perceived Appearance of Sign Language Avatars Sandra Pauser, Udo Wagner Sandra Pauser, Udo Wagner

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