Marketing ZFP

doi:10.15358/0344-1369-2019-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 41 (2019) Heft 2

Teilzugriff

doi.org/10.15358/0344-1369-2019-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–1 Titelei/Inhaltsverzeichnis 1–1
2–3 Editorial Yasemin Boztug, Dirk Temme Yasemin Boztug, Dirk Temme 2–3
4–66 Research Articles 4–66
- 4–20 Too Sexy for this Price? The Effectiveness of Erotic Advertising Depending on the Brand's Price Level Stefan Thomas, Heribert Gierl Stefan Thomas, Heribert Gierl 4–20
- 21–36 Transparent Price Labelling for Sustainable Products: A Boost for Consumers' Willingness to Buy? Hanna Reimers, Stefan Hoffmann Hanna Reimers, Stefan Hoffmann 21–36
- 37–47 Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust Uwe Messer, Steffen Wölfl, Jasmin Feste Uwe Messer, Steffen Wölfl, Jasmin Feste 37–47
- 48–66 Using Consumer Empowerment to Increase the Effectiveness of Price Discounts Andreas Aigner, Robert Wilken, Sylvie Geisendorf Andreas Aigner, Robert Wilken, Sylvie Geisendorf 48–66

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