Marketing ZFP

doi:10.15358/0344-1369-2017-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 39 (2017) Heft 4

Teilzugriff

doi.org/10.15358/0344-1369-2017-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–1 Titelei/Inhaltsverzeichnis 1–1
2–3 Editorial Bernhard Swoboda Bernhard Swoboda 2–3
4–46 Research Articles 4–46
- 4–23 Beeinflussen sich Stakeholder in der Reputationsbildung? - Eine Mehrebenenanalyse Susanne Hanefeld, Michael Lingenfelder Susanne Hanefeld, Michael Lingenfelder 4–23
- 24–36 An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats Bernhard Swoboda, Lukas Morbe, Dan-Cristian Dabija Bernhard Swoboda, Lukas Morbe, Dan-Cristian Dabija 24–36
- 37–46 Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label Friederike Paetz, Daniel Guhl Friederike Paetz, Daniel Guhl 37–46
47–58 Research Note 47–58
- What do You Think, Darling? Revisiting Knowledge on Purchase Decisions of Couples within Households Elena Dinkevych, Robert Wilken Elena Dinkevych, Robert Wilken

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein