Marketing ZFP

doi:10.15358/0344-1369-2017-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 39 (2017) Heft 3

Open Access Vollzugriff

doi.org/10.15358/0344-1369-2017-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
2–3 Editorial Bernhard Swoboda Bernhard Swoboda 2–3
4–98 Research Articles 4–98
- 4–16 On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations Edward E. Rigdon, Marko Sarstedt, Christian M. Ringle Edward E. Rigdon, Marko Sarstedt, Christian M. Ringle 4–16
- 17–31 Functional Flexibility, Latent Heterogeneity and Endogeneity in Aggregate Market Response Models Harald Hruschka Harald Hruschka 17–31
- 32–49 Multinomial Logit Models in Marketing - From Fundamentals to State-of-the-Art Ossama Elshiewy, Daniel Guhl, Yasemin Boztug Ossama Elshiewy, Daniel Guhl, Yasemin Boztug 32–49
- 50–75 Multilevel Structural Equation Modelling in Marketing and Management Research Johannes Hirschmann, Bernhard Swoboda Johannes Hirschmann, Bernhard Swoboda 50–75
- 76–98 Conducting Mediation Analysis in Marketing Research Carsten L. Demming, Steffen Jahn, Yasemin Boztug Carsten L. Demming, Steffen Jahn, Yasemin Boztug 76–98

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