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Marketing ZFP / Titelei/Inhaltsverzeichnis
Marketing ZFP / Titelei/Inhaltsverzeichnis
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1–2
Titelei/Inhaltsverzeichnis
1–2
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2–3
Editorial
Bernhard Swoboda
Bernhard Swoboda
2–3
Details
4–98
Research Articles
4–98
4–16
On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations
Edward E. Rigdon, Marko Sarstedt, Christian M. Ringle
Edward E. Rigdon, Marko Sarstedt, Christian M. Ringle
4–16
Details
17–31
Functional Flexibility, Latent Heterogeneity and Endogeneity in Aggregate Market Response Models
Harald Hruschka
Harald Hruschka
17–31
Details
32–49
Multinomial Logit Models in Marketing - From Fundamentals to State-of-the-Art
Ossama Elshiewy, Daniel Guhl, Yasemin Boztug
Ossama Elshiewy, Daniel Guhl, Yasemin Boztug
32–49
Details
50–75
Multilevel Structural Equation Modelling in Marketing and Management Research
Johannes Hirschmann, Bernhard Swoboda
Johannes Hirschmann, Bernhard Swoboda
50–75
Details
76–98
Conducting Mediation Analysis in Marketing Research
Carsten L. Demming, Steffen Jahn, Yasemin Boztug
Carsten L. Demming, Steffen Jahn, Yasemin Boztug
76–98
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Marketing ZFP , page 1 - 2
Titelei/Inhaltsverzeichnis
DOI
doi.org/10.15358/0344-1369-2017-3-1
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2017-3-1
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