Marketing ZFP

doi:10.15358/0344-1369-2016-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 38 (2016) Heft 4

Teilzugriff

doi.org/10.15358/0344-1369-2016-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
177–177 Titelei/Inhaltsverzeichnis 177–177
178–179 Editorial Bernhard Swoboda Bernhard Swoboda 178–179
180–242 Abhandlungen 180–242
- 180–198 International Standardization and Adaptation of Products - Combining the Fit Approach and the Profit Logic Thomas Kotulla, Stefan Schmid Thomas Kotulla, Stefan Schmid 180–198
- 199–213 Do Multi-Currency Price Tags Bias Price Perceptions? Stefan Thomas, Heribert Gierl Stefan Thomas, Heribert Gierl 199–213
- 214–227 Determinants and Moderators of Consumers' Cross-Border Online Shopping Intentions Gerhard Wagner, Hanna Schramm-Klein, Matthias Schu Gerhard Wagner, Hanna Schramm-Klein, Matthias Schu 214–227
- 228–242 Reducing the Negative Effect of Consumer Ethnocentrism on Patronage Behaviour at Foreign Retailers Marta Keane, Dirk Morschett Marta Keane, Dirk Morschett 228–242

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