Marketing ZFP

doi:10.15358/0344-1369-2016-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 38 (2016) Heft 2

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doi.org/10.15358/0344-1369-2016-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
57–58 Titelei/Inhaltsverzeichnis 57–58
59–60 Editorial Bernhard Swoboda Bernhard Swoboda 59–60
61–74 Abhandlungen 61–74
- Increasing Perceptions of Tastiness and the Intent to Purchase Unbranded Food Offered in Retail Stores by Using Consummatory Images Martina Maurer, Heribert Gierl Martina Maurer, Heribert Gierl
75–91 Abhandlungen 75–91
- An Exploratory Investigation of Multidimensional Customer Contact Sequences - Insights into Customer Behaviour in Multichannel Retailing Sascha Steinmann, Hanna Schramm-Klein, Gunnar Mau, Gerhard Wagner Sascha Steinmann, Hanna Schramm-Klein, Gunnar Mau, Gerhard Wagner
92–104 Abhandlungen 92–104
- A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand Equity Julia Weindel, Bernhard Swoboda Julia Weindel, Bernhard Swoboda
105–118 Forum 105–118
- GeMark16: Neuauflage eines bibliometrischen Rankings für Marketing-Zeitschriften Markus Voeth, Uta Herbst Markus Voeth, Uta Herbst

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