Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2012-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 34 (2012) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369-2012-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
263–264 Titelei/Inhaltsverzeichnis 263–264
265–268 Editorial 265–268
269–315 Abhandlungen 269–315
- 269–281 Sein oder nicht Sein, das ist hier die Frage: Konzeptualisierung und empirische Analyse von Marken-Authentizität Christoph Burmann, Mike Schallehn Christoph Burmann, Mike Schallehn 269–281
- 282–300 Wirkung von Markenkrisen und der Soothing-Strategie als Markenkrisenreaktion Franz-Rudolf Esch, Stephan Weyler Franz-Rudolf Esch, Stephan Weyler 282–300
- 301–315 How to attract visitors with strategic, value-based experience design Nadine Ober-Heilig, Sigrid Bekmeier-Feuerhahn, Jörg Sikkenga Nadine Ober-Heilig, Sigrid Bekmeier-Feuerhahn, Jörg Sikkenga 301–315
316–335 Neues aus Nachbargebieten 316–335
- Benefits of Sport Teams-Modell (BoST-Modell) Christoph Burmann, Michael Schade Christoph Burmann, Michael Schade
336–352 Kontaktstudium 336–352
- Einkaufsverwirrung - Aktueller Stand der Forschung und konzeptionelles Modell Marion Garaus Marion Garaus

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