Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2012-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 34 (2012) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2012-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
69–70 Titelei/Inhaltsverzeichnis 69–70
71–74 Editorial 71–74
75–139 Abhandlungen 75–139
- 75–91 Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen Martin Benkenstein, Dan Künstner, Sebastian Uhrich Martin Benkenstein, Dan Künstner, Sebastian Uhrich 75–91
- 92–109 Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen Anja Spilski, Andrea Gröppel-Klein, Frauke Hagner Anja Spilski, Andrea Gröppel-Klein, Frauke Hagner 92–109
- 110–123 Identifying Unacceptable Attribute Levels in Preference Measurement Michael Steiner, Roland Helm, Antonia Szelig Michael Steiner, Roland Helm, Antonia Szelig 110–123
- 124–139 How Does Self-Referencing Affect Product Evaluations? A Comparison of Three Models Heribert Gierl, Sandra Bombe Heribert Gierl, Sandra Bombe 124–139
140–162 Kontaktstudium 140–162
- Brand Extension versus Co-Branding: Welche Strategie verspricht den größeren Erfolg? Alexander Himme, Leonie Zuhorn Alexander Himme, Leonie Zuhorn

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