Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2012-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 34 (2012) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2012-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial 3–6
7–54 Abhandlungen 7–54
- 7–21 Determinanten und Wirkungen von Kundenerlebnissen - Konzeptualisierung, Operationalisierung und empirische Befunde am Beispiel des Internet-Handels Manfred Bruhn, Matthias Mayer-Vorfelder Manfred Bruhn, Matthias Mayer-Vorfelder 7–21
- 22–39 Increasing the Effectiveness of Benefit Arguments: A Regulatory Fit Perspective Heribert Gierl, Sabine Pagel Heribert Gierl, Sabine Pagel 22–39
- 40–54 Influencing User Attitudes by Managing Online Brand Communication in E-Shops Tobias Kollmann, Christina Suckow Tobias Kollmann, Christina Suckow 40–54
55–68 Forum 55–68
- Zukunft der Warenhausstandorte in Deutschland Gerd Hessert Gerd Hessert

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