Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2010-JRM-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 32 (2010) Heft JRM 2

Kein Zugriff

doi.org/10.15358/0344-1369-2010-JRM-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–102 Titelei/Inhaltsverzeichnis 1–102
103–106 Editorial 103–106
- Andrea Gröppel-Klein
107–174 Research Articles 107–174
- 107–123 Is Rogers' Adopter Categorization Optimal? Lothar Knüppel, Oliver Hermsen Lothar Knüppel, Oliver Hermsen 107–123
- 124–144 Drivers of Sponsor Image in Sponsorships Oliver Schnittka Oliver Schnittka 124–144
- 145–157 The Effects of Cause-Related Marketing Campaign Characteristics Anne J. Fries Anne J. Fries 145–157
- 158–174 The Effects of Structural Bonds in Wholesalers' Customer Relationships Sandra Pocsay, Joachim Zentes Sandra Pocsay, Joachim Zentes 158–174

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